When you work with us, you’re engaging a team that spans four decades and four generations, with differing perspectives, wide-ranging experiences, diverse areas of expertise and all kinds of interests. We put everything that we are into our work, and our clients reap the benefits.
When you come to us with your challenges, we don’t always have an immediate answer, but we know how to get there. Our approach ensures that we don’t just come up with a solution, but the right solution by utilizing our creative problem-solving process in the development of plans, strategies and campaigns. Our methodology leads you step-by-step to your goals and the achievement of your objectives.
We’re strong believers in a strategy-first approach to marketing. Simply marketing because you know you have to, without any thought or direction, is not going to yield the long-term success that you’re looking for or expecting. In short, marketing for the sake of marketing doesn’t work. On the other hand, when we apply a strategy based on a defined problem to solve and a goal to achieve, your marketing campaign becomes much more effective.
We built Points Group with a fully integrated delivery model in mind. We not only create marketing strategies but have the in-house capabilities to execute them, including a full range of branding, marketing, communication and public relations (PR) services, as well as a variety of operational services, like customer or patient experience improvement.
“An organization’s ability to learn and translate that learning into action rapidly is the ultimate competitive advantage.”
Tools and technology
We challenge ourselves to stay current with the latest advances in apps, hardware and other technology. This enables us to increase efficiency, gather previously unavailable intelligence and reach new audiences, all of which will benefit your marketing campaign.
Measuring campaign success
We work together with you to determine the best way to measure the efficacy and success of your marketing campaign. With measurement comes reevaluation (What’s working? What isn’t? What could work better?) and the corresponding adjustments needed in order to run a goal-driven and successful campaign.
“However beautiful the strategy, you should occasionally look at the results.”