The usage of Artificial Intelligence (AI) as an integral component of cognitive marketing will forever change the marketing landscape. Research and intelligence marketing firm, IDC, predicts that half of all companies will utilize computer intelligence for marketing and sales efforts by 2020, as audiences are introduced to brands and products on a hyper-personal level. While cognitive marketing for the majority of the marketing arenas will be a straight-forward venture, this is not the case for the healthcare industry. So, how relevant will cognitive marketing be for the healthcare industry? Read the latest article in Money Inc, written by Thomas Hofstetter, Points Group CEO.