Look at SEO and SEM as an extension of your sales and conversion process and implement processes that ensure the continuous measurement and improvement of the new patient, referral base and overall sales process.
Posts by Thomas Hofstetter, Author at Points Group LLC - Page 2 of 3
Most web sites rely on one of two methods for allowing users to exercise their right to object to a specified use of personally identifiable information known as “opt-in” and “opt-out.”
If you are in need of marketing you mobile app or are thinking about the right strategy to market your future app, you can’t apply what you know about marketing 1-on-1 to the mobile market.
If you think you can market apps the same way you market your other products and services, you will face a steep learning curve.
Most decision makers simply don’t understand social media. More often then not, these executives may not even be using social media personally, yet they direct the social media…
In an almost completely technologically driven age, having the ability to contact your patients via E-mail is extremely crucial. It is imperative to build a patient E-mail database for marketing…
People love to consume video and we have to adjust to that fact and serve them with the type of content that they prefer.
For the geographic growth and expansion of a practice you must to understand where your opportunities and risk areas are.
Your practice has a catch basin (geographic location where your patients live and work) and target groups that you must define in order to get the most…
According to a Gardner Research report from June 2011, “by 2015, over 50% of the apps sold and/or pointed to will be web apps, not platform specific native apps.”
While not one of the activities can be singled out as the most important, our experience has shown that if you can’t have truly a Search Engine Optimized online presence if you don’t at least cover most of these activities.
Points Consulting and Points Medical announce their strategic merger to form Points Group, LLC, a full-service management and marketing consulting firm.