You’ve probably noticed that more and more patients are eager to take their health management into their own hands—or onto their own wrists, feet or even th...

Healthcare providers often warn their patients against Googling a new diagnosis. That’s always a losing battle–by 2011, 80 percent of Internet users we...

Whether you’re a dentist, doctor, optician, or work in any other kind of healthcare practice, growing your business is likely at the forefront of your mind. E...

Power to the Patient! Today’s healthcare providers vie to deliver the best patient experience, exceed patient expectations and find the most engaging way ...

Over the past 10 years, we have seen a complete transformation to marketing driven by the use of more sophisticated tools and technologies. Digital marketing wi...

The usage of Artificial Intelligence (AI) as an integral component of cognitive marketing will forever change the marketing landscape. Research and intelligence...