Blog

As a healthcare provider, you can’t afford to ignore patient experience. We’re also willing to bet you value data because numbers don’t lie. Here’s what...

Retargeting is one of the most effective strategies in digital advertising, but is it right for you? Your practice is subject to HIPAA compliance requirements, ...

In late October, Google announced it is implementing one of the biggest changes to its search system since RankBrain debuted in 2015. It’s a machine learning ...

WordPress may have started as a blogging platform, but it’s evolved to handle even the most complex websites, including those for healthcare and medical organ...

  It’s the 21st century and your medical practice needs a website…right? Don’t be so sure. As a full-service marketing agency, Points Group firmly be...

“Email marketing is dead.” We’ve heard that a lot. But is it really? Please.      via GIPHY Points Group is here to tell you that email marke...

Think it’s enough these days to take one of your waiting room brochures, put it on a computer and call it a website? Think again. Modern patients demand certa...

After 11 million voice-activated smart speakers like Amazon Echo, Echo Dot and Google Home were purchased in the 2017 holiday season, The Motley Fool dubbed 2...

Virtual reality (VR) may be the next generation in video games, but it is far more than just a toy. VR and its cousin—augmented reality, or AR—are poised to...

You’ve probably noticed that more and more patients are eager to take their health management into their own hands—or onto their own wrists, feet or even th...

Healthcare providers often warn their patients against Googling a new diagnosis. That’s always a losing battle–by 2011, 80 percent of Internet users we...

Whether you’re a dentist, doctor, optician, or work in any other kind of healthcare practice, growing your business is likely at the forefront of your mind. E...

Power to the Patient! Today’s healthcare providers vie to deliver the best patient experience, exceed patient expectations and find the most engaging way ...

Over the past 10 years, we have seen a complete transformation to marketing driven by the use of more sophisticated tools and technologies. Digital marketing wi...

The usage of Artificial Intelligence (AI) as an integral component of cognitive marketing will forever change the marketing landscape. Research and intelligence...

Efficient patient triaging for medical practice call center or website Florham Park, NJ, June 5, 2018 – Points Group, a leading strategy, branding and marketi...

Reputation Management is something that many businesses have heard about – healthcare practices especially. Digital marketing companies often promote that...

As publicists and #girlbosses we are constantly engaged in a dance to balance our clients’ long-term goals (brand building) with their short-term needs. Spec...

Creating healthcare content is like putting on a freshly starched collared shirt: it looks clean and sharp, but moving around in it can be difficult. With serio...

Florham Park, NJ, May 21, 2018 – Points Group, a leading strategy, branding and marketing company that specializes in healthcare in the USA, Agentur Webfox, a...

A 2017 survey the American Medical Association conducted with 1,300 physicians indicated that more than eight out of 10 have experienced some sort of a cyberat...

After approximately a year and a half of testing, Google rolled out its mobile-first indexing in March of 2018. What does that mean, and what does it mean for y...

As physicians go about their day-to-day tasks of consulting patients, running tests and diagnosing illnesses, the thought of maintaining a social media presence...

Despite businesses collectively spending $2 trillion per year on mergers and acquisitions, between 70 and 90 percent of mergers fail. That’s just a fact...

I read an article questioning the importance of patient stories in healthcare marketing. The author made a vague claim that healthcare content “seems to be ...

There is nothing quite like taking something old and making it new again. How many times as a child did you take something like an empty paper towel roll and tu...

When targeting the right audience, it seems that many marketers have abandoned good ol’ snail mail for the more contemporary world of digital marketing. In al...

Every healthcare organization or practice needs a website. This is not news. But, not all websites are created equal. If you want your web presence to have a po...

The way people consume their media has changed drastically. No longer are consumers set by schedules or glued to their televisions for chunks of time. Beyond th...

Like so many other facets of our lives that thrive on innovation in technology and easier access to information, the healthcare arena continues to evolve at a r...

It may seem like only yesterday you were celebrating the launch of your new website, especially given the time and effort it takes to make it happen. Unfortunat...

Healthcare practices generally understand that they need a website. What most practices don’t realize is that their website might be costing them opportunitie...

The visual message behind advertising is just as important as the written message, oftentimes even more so. Colors elicit emotions, images and even physical rea...

HeritX recently announced the appointment of our very own Thomas Hofstetter, Chief Executive Officer (CEO) and Founder of Points Group, to its Board of Trustees...

With more than 40 percent of consumers stating that information found on social media influences their healthcare decisions, it’s never been more importan...

The internet is a constantly evolving creature that seems impossible to keep up with. Staying on top of online trends and making them work for your brand is a t...

With springtime right around the corner, you may have been feeling the itch to spring clean. Every year, millions of Americans just like you head out to their y...

The way people consume their media has changed drastically. No longer are consumers set by schedules or glued to their televisions for chunks of time. Beyond th...

When targeting the right audience, it seems that many marketers have abandoned good ol’ snail mail for the more contemporary world of digital marketing. In al...

In today’s world of healthcare, having a website is critical. But not just any website will do. There are certain elements your website must have if it is goi...

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In recent years, there has been a huge boom in creative prototyping and workflow tools that allow for a better understanding between designers and website devel...

The lifecycle of a patient is a long and multi-stepped process that requires care and attention at every touch point. The following is a small sampling of best ...

A new year is right around the corner, and we’re all asking ourselves the question that no one truly enjoys answering: What is my New Year’s resolut...

In celebration of the holiday season and to recap a great year of blogging, we have compiled the 12 Days of Points’ Blogs. Here, you will find some of the bes...

Ah, the holidays. The season of giving and merriment is officially upon us ... and now is the time to strike if you're looking to score some quality brand reinf...

Social media has earned itself a solid footing in the business world. Ask most business managers if social media is important to their overall marketing strateg...

Thomas Hofstetter, PG Managing Partner, ultra-marathoner and entrepreneur extraordinaire has officially become a contributing member of The Huffington Post comm...

Contrary to popular belief, branding encompasses more than a logo and a color palette. It also has a voice, and a good brand will speak with the right tone. Thi...

The rise of mobile continues! Google has announced that it will be switching to a mobile-first index, meaning that their primary index will become mobile where ...