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You are human; therefore, you have biases. What is Bias? This week’s blog post on using conscious content also addressed the role bias plays. Bias is such a l...

Last week we discussed the importance of knowing your audience’s health literacy. Using plain language is the next step in writing to your target audience....

Too often in digital marketing we focus on the individual parts of a campaign without focusing on the whole patient experience. The first impression you make wi...

Do you know the health literacy level of your audience—your patients? Are you providing them with appropriate resources for their health literacy level so the...

Managing your own business means wearing many hats. If you are unsure whether to put on a podcast or YouTube hat, you’ve come to the right place. Below, we la...

Content is king! If you started looking into search engine optimization (SEO) and content marketing, you've probably bumped into this phrase at least once....

Retargeting is a form of online advertising where the advertising is targeted to consumers who previously interacted with your website. Retargeting enables you ...

Shorter content can earn more backlinks In this episode, we cover data that show the importance of shorter content, from earning the most backlinks to the numbe...

Google dominates the search engine market with 88% of the market share and 63,000 searches per second. However, Google is not the only big player in the game. T...

September 3rd is eBay’s 25th birthday—the perfect time for a closer look at eBay versus its once smaller competitor, Amazon. ...

The way people consume their media has changed drastically over the last five years. Consumers are no longer bound by program schedules. ...

Online video views have been rising as people spend more time watching content through online channels while at home. The rise in video impressions served to Co...

Everyone you know has a social media profile: your friends, your grandma… maybe even your dog has a social following. But what about your medical practice...

The technology for showing ads to visitors as a way of inviting them back to your website is called Retargeting. It works by placing a small piece of code on al...

In a recent survey of more than 580 professionals, MarketingCharts* found very interesting results regarding which methods are most effective for reaching profe...

For years I’ve been stressing the need for companies to use more videos in their overall marketing and communication strategy. Statistics* continue to show th...

While displaying bylines on your blog is not a direct Google ranking factor, it does help Google E-A-T which comes from Google’s Search Quality Rater Guidelin...

As everybody has probably heard, the US is threatening to ban TikTok. No doubt, this ban would have a major impact on the social media landscape in the US, but ...

On May 28th, 2020, Google announced one of the biggest changes to their algorithm since 2018. The “Google Page Experience Update” will have a critical impac...

Florham Park, NJ, April 1, 2020 – Points Group, a leading strategy, branding and marketing company with a heavy focus in healthcare, announces the merger with...

Eliminating all risks of transmitting infectious diseases from patients to providers and staff and vice versa, telemedicine can provide a solution for your prac...

Your urology practice should be advertising because your patients and potential patients are one of the most responsive audiences. Take a look at some of these ...

Savvy brands have long known that social media is not just for selfies. Social media is a chance to connect with your audience on a more personal level and show...

As a healthcare provider, you can’t afford to ignore patient experience. We’re also willing to bet you value data because numbers don’t lie. Here’s what...

Retargeting is one of the most effective strategies in digital advertising, but is it right for you? Your practice is subject to HIPAA compliance requirements, ...

In late October, Google announced it is implementing one of the biggest changes to its search system since RankBrain debuted in 2015. It’s a machine learning ...

WordPress may have started as a blogging platform, but it’s evolved to handle even the most complex websites, including those for healthcare and medical organ...

  It’s the 21st century and your medical practice needs a website…right? Don’t be so sure. As a full-service marketing agency, Points Group firmly be...

“Email marketing is dead.” We’ve heard that a lot. But is it really? Please.      via GIPHY Points Group is here to tell you that email marke...

Efficient patient triaging for medical practice call center or website Florham Park, NJ, September 3, 2019 – Points Group, a leading strategy, branding and ma...

Think it’s enough these days to take one of your waiting room brochures, put it on a computer and call it a website? Think again. Modern patients demand certa...

After 11 million voice-activated smart speakers like Amazon Echo, Echo Dot and Google Home were purchased in the 2017 holiday season, The Motley Fool dubbed 2...

Virtual reality (VR) may be the next generation in video games, but it is far more than just a toy. VR and its cousin—augmented reality, or AR—are poised to...

You’ve probably noticed that more and more patients are eager to take their health management into their own hands—or onto their own wrists, feet or even th...

Healthcare providers often warn their patients against Googling a new diagnosis. That’s always a losing battle–by 2011, 80 percent of Internet users we...

Whether you’re a dentist, doctor, optician, or work in any other kind of healthcare practice, growing your business is likely at the forefront of your mind. E...

Power to the Patient! Today’s healthcare providers vie to deliver the best patient experience, exceed patient expectations and find the most engaging way ...

Over the past 10 years, we have seen a complete transformation to marketing driven by the use of more sophisticated tools and technologies. Digital marketing wi...

The usage of Artificial Intelligence (AI) as an integral component of cognitive marketing will forever change the marketing landscape. Research and intelligence...

Reputation Management is something that many businesses have heard about – healthcare practices especially. Digital marketing companies often promote that...

As publicists and #girlbosses we are constantly engaged in a dance to balance our clients’ long-term goals (brand building) with their short-term needs. Spec...

Creating healthcare content is like putting on a freshly starched collared shirt: it looks clean and sharp, but moving around in it can be difficult. With serio...

Florham Park, NJ, May 21, 2018 – Points Group, a leading strategy, branding and marketing company that specializes in healthcare in the USA, Agentur Webfox, a...

A 2017 survey the American Medical Association conducted with 1,300 physicians indicated that more than eight out of 10 have experienced some sort of a cyberat...

After approximately a year and a half of testing, Google rolled out its mobile-first indexing in March of 2018. What does that mean, and what does it mean for y...

As physicians go about their day-to-day tasks of consulting patients, running tests and diagnosing illnesses, the thought of maintaining a social media presence...

Despite businesses collectively spending $2 trillion per year on mergers and acquisitions, between 70 and 90 percent of mergers fail. That’s just a fact...

I read an article questioning the importance of patient stories in healthcare marketing. The author made a vague claim that healthcare content “seems to be ...

There is nothing quite like taking something old and making it new again. How many times as a child did you take something like an empty paper towel roll and tu...

When targeting the right audience, it seems that many marketers have abandoned good ol’ snail mail for the more contemporary world of digital marketing. In al...