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Making the Most of Your Video Shoot
So, you’ve scheduled your video shoot and taken the first step toward creating a great video for your practice. Now what? Points Group handle the majority of what is involved in prepping for a video shoot, but there are a few steps you can take to make the most of your video shoot.
Writing Healthcare Marketing Content: What You Need to Know
Creating healthcare content is like putting on a freshly starched collared shirt: it looks clean and sharp, but moving around in it can be difficult.
Online Video Trends for 2017 and What It Means for Healthcare
It appears as though the trend will continue that online videos are solidly becoming a high-value asset in healthcare marketing. For one thing, the sheer volume of video viewers continues to grow from numbers that are already staggering. The result is that using video for your healthcare practice is a “no brainer.”
Google Releases New Feature on Google My Business Listings
You can now create a post for your Google My Business listing. These posts display as part of the Google My Business listing information in the search results.
The Importance of Using a Supported Website Theme
Your website is one of your practice’s most important assets. When it comes to building a website, there are so many tools available that make it seem like a piece of cake. However, not all tools are created equal.
George’s PR Journey
2017 Blog 1 It’s been such a positive experience interning at Points Group over the past three weeks. I have had the pleasure of working
Claire’s Creation Corner
2017 Blog 1 I am so over the moon to be interning at Points Group this summer! This is my first internship, and I am
Vinny’s Marketing Voyage
2017 Blog 1 I was not sure what to expect when I first walked through the door. (Well, I actually walked into the wrong building,
Ask the Agency: “Where Do I Start?!”
Welcome to Points Group’s newest blog segment, Ask the Agency. Each blog will feature our employees’ top answers to common marketing questions. This first installment features the very high-level question that we often hear from prospective clients looking to start marketing their practice, Where do we begin?
Lights! Camera! Action! We’re on Good Morning America!
With preparation, passion and a world-class support team, Points Group worked together with HeritX (client) to get a segment on ABC’s Good Morning America, the #1 rated network morning show in the country.
Case Studies
Case Study: 20% Growth at Neurosurgical Practice in Year 1
At Points Group, we understand what marketing strategies and measures clients need for growth. The following is a client case study that shows how we can achieve that goal.
Avery Biomedical
Avery asked Points to help them with the implementation of an effective SEO/SEM strategy with a heavy focus on SEO, since the budget for an effective SEM campaign is very low.
Integrated SEO and Sales Process in Healthcare – A Case Study
Look at SEO and SEM as an extension of your sales and conversion process and implement processes that ensure the continuous measurement and improvement of the new patient, referral base and overall sales process.
Patient Generation Online (Healthcare Practice)
Points Group was hired by a large medical practice to create more traffic and generate new patients via the Internet. At the time, the practice’s average unique visitors to its website were fewer than 15 per day.
How WordPress Affects SEO – A Case Study
We recently had a client who came to us for help with SEO. Our work with them created the case study of how WordPress can be one of the greatest assets for a site’s SEO.
Bed Bath & Beyond/Grade My Space
Bed Bath & Beyond (BBB) approached Points to help them develop strategies to develop and grow the relationship with one of their key target groups, college students.
iPad/iPhone Application (Professional Sports)
Points Group was hired by a professional sports team to create a Mobile App for its fans. Points Group developed a strategy for the App and for the deployment.
Public Relations & Communications
A small, exclusive medical practice of world renowned surgeons wanted to spread the word about their innovative procedures, ultimately in order to develop a greater patient base.
Rebranding Case Study
A New Jersey physical therapy practice contacted Points Group to help rebrand and market its practice. While assessing its current marketing material, we discovered that over the years…
Event Management Case Study
A New Jersey hospital system was making advances in its sports medicine program. Points Group was part of the entire strategy process, which included a large event to attract physicians…
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Florham Park, NJ 07932
USA
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14167 Berlin
Germany
