Blog

Generating original, engaging content for healthcare marketing can be a challenge, whether you’re a writer by trade or not. That's because healthcare content,...

By now, we should all know when creating a website, the single most important thing to get right is user experience. Google has reinforced this message by claim...

Doctors often believe that this is the key to growing their practice and generating a steady stream of new patients. Of course, all of this is valuable and can ...

At Points Group we offer a comprehensive and engaging internship program for interns looking to embark on an unparalleled journey through the ins and outs of ...

In September, Google will launch Chrome 53, its newest edition of the popular web browser, Google Chrome. Chrome 53 is a significant update because it will set ...

In the first part of our series, we discussed how to set up your Revenue Cycle Management (RCM) and the role certain areas of your practice (other than billing)...

The relationship between interns and mentors is a two-way street. Learn what we learned from our interns!...

The world of social media is ever-changing, and Facebook is generally at the forefront of such change, updating its algorithm constantly. Many other social medi...

Introducing Ryan Bracey, our brand new addition to the design team. See what this amazing web designer and developer had to say when I sat down with him in an e...

Everyone you know has a social media profile: Your friends, your grandma, even your dog has a social following. But what about your medical practice?...

Kara is an intern with our Account Management Department this summer. Click to read more about her adventures. READ KARA'S BLOG...

If you haven't been living under a rock for the past five years, you've probably heard the term UX design. And you've probably thought to yourself, "Ugh, anothe...

Florham Park NJ (June 21, 2016) – Points Group and Victory PR are thrilled to announce that they have recently joined forces, ushering in a new era of hea...

In Part 1 of the RCM series, we will explore the key areas to consider before the billing office receives a single claim....

Click the "read more" button to find out about our intern program! To read what our interns have to say, find their blogs below! ...

David is an intern with our Digital Marketing Department this summer. Click to read more about his escapades. READ DAVID'S BLOG...

Renee is a returning intern for the Design Department. Check out her thoughts on being back at Points again this summer. READ RENEE'S BLOG...

Courtney is an intern with our Media Buy Department. Take a look into some of her experiences this summer. READ COURTNEY'S BLOG...

Melissa is an intern with the Website Development team. Read some of her thoughts throughout the summer. READ MELISSA'S BLOG...

Patrick is working with our Communications Department this summer. Click to read some of his confessions of a communications intern. READ PATRICK'S BLOG...

Summer interns have landed and things just got a whole lot more tropical... and caffeinated!...

Now that the employee’s first day is in the rearview mirror (read our first installment here if you missed Part 1 of this series), it’s time to explore some...

My goal with this blog is to take you from knowing nothing about programmatic to having a good general understanding of it, as well as some of the terminology t...

In a world with so many voices competing for the same infinitesimal amount of attention, how do you get your content noticed?...

Before you start your next digital campaign, no matter what, where, or how you are advertising, start by building a customized landing page....

Creating quality content is imperative, but if no one engages with your content, like the fallen tree in the forest, does it make a sound? You want "loud" conte...

Maintaining your website is crucial to relevancy and security in this predominately digital world....

We are proud to announce that our fantastic design team received the 2016 American Web Design Award, presented by Graphic Design USA, in the category of Animati...

In a recent article on Health Space Design, Dan Greenfield, Partner and Co-Founder of Health Space Design, discussed the importance of interior design as a part...

All that being said, here are four rules I have learned to live by in order to produce the best content possible for our clients (while keeping those pesky Goog...

Recently, Wordstream, an online advertising management platform, published a study looking at some key performance indicators for Google AdWords campaigns by in...

In the healthcare industry, the concept of employee orientation is commonly regarded as showing new hires where they sit, having them fill out their payroll pap...

To start my little rebuttal, I would like to first acknowledge the points in the article in which I did agree:...

Is your practice doing enough to attract and engage potential patients? Take our marketing quiz to find out....

The healthcare industry is growing and it is more difficult than ever to get your message in front of patients. So how does your voice rise above the noise? The...

At Points, we've taken this concept a step further to include community marketing, which allows us to build relationships within the community as well....

People often ask about the moniker we’ve selected for our HR department and assume that it's just a popular new catchphrase we've adopted....

An efficient and effective workflow through a medical practice is dependent upon each process working well....

Well, Google initiated a few changes to its algorithm. In effect, Google started to place more emphasis on "quality of content" and since the goal of every webs...

Very often we find that an employee is hired because he or she possesses a certain skill set. Once that employee walks through the door, the knowledge base does...

When running a business, companies are regularly thinking about making investments to increase growth, whether it’s investing in new technology, new equipment...

The past few weeks have seen some major changes coming from Google Search. So far, there have been three distinct events. ...

Twitter has provided the healthcare industry with a platform to express relevant news and advancements within medicine via short, informative “tweets.”...

Ongoing issues at the desk can cause patient flow problems, financial issues and patient satisfaction concerns....

As a medical practice, keeping patients healthy may be job number one, but keeping them happy should also be high on your list of priorities....

While using the New Year to reflect on personal goals is a great idea, this time of year should also be used to evaluate your practice. ...

Practices, like yours, use social media to interact with patients on a more personal level. But have you ever considered social media as a tool for reputation m...

Too often in digital marketing do we focus on the individual parts of a campaign without enough focus on the whole. It is not simply choosing the right keyword ...

With the right process, you will be able to recruit like a pro, hire the right person for the job, strengthen your staff and improve your workflow....

There are countless ways to audit, review and train your staff to ensure that excellent service is provided. Training and development are your constants as you ...