December 8, 2020
How to Properly Address Holidays in Social Media and Marketing Content
Using holidays in social media posts as a way to promote your business seems like a gimme. December is a…
The Importance of YouTube for Healthcare Marketing
62% of businesses use YouTube as a channel to post video content. Why are 62% of businesses using YouTube? YouTube…
December 7, 2020
What’s the Difference? Patient Experience, Patient Satisfaction, Patient Engagement
Patient experience, satisfaction and engagement are intertwined, but each has slightly different nuances. In today’s age of medical consumerism, patients…
December 1, 2020
5 Reasons Excellent Healthcare Customer Service is a Must
The patient experience does not start or end at the doctor’s office. Perception is built by gathering information from multiple channels, whether it is through review sites, office visits, or surveys.
November 18, 2020
How to Write the Best Bio for Your Website
Your bio should never be a bland recounting of your C.V. or resume. Download our free template to get started.
November 17, 2020
3 Myths About Chatbots
Chatbots are no longer the new thing in technology. In fact, chatbots have been around since 1966—22 years before the Internet was invented.
November 11, 2020
6 Grammar Tips People Love to Argue About
We can expertly handle all your content needs, whether marketing or publishing-related. Get a quote or speak with one of our content specialists today.
November 6, 2020
Google Core Web Vitals Explained
Google recently announced Core Web Vitals, combined with existing user experience signals, will become a new search ranking signal as a part of the Page Experience Update launching in early 2021.
November 3, 2020
The Language of Pain: 7 Key Questions You Should Be Asking Your Patients
Using words instead of numbers gives patients the ability to describe their pain precisely and provide more specificity. These patient-centered measurements allow the physician to decide on a course of treatment in a quicker and much more logical and effective way.
November 2, 2020
5 Tips for Combining SEO and Paid Search Strategies to Improve Your Website Ranking
Search engine optimization (SEO) and search engine marketing (SEM) are very similar to each other in terms of the end…
October 28, 2020
Using Conscious Content the Right Way (Because You’re Probably Doing It Wrong)
Conscious language is using words effectively in a specific context. Conscious content includes all aspects of your content: language, design, images, video, color, tone and behavior. It clarifies your intention, then skillfully provokes or evokes a reaction in your audience.