October 23, 2020
Would You Recognize Bias if It Were a Snake and Bit You?
You are human; therefore, you have biases. What is Bias? This week’s blog post on using conscious content also addressed…
Top 5 Spring Cleaning Essentials for Your Medical Practice
With warm weather approaching , you may have been feeling the itch to do a bit of spring cleaning. Every…
October 20, 2020
Five Easy Tips for Using Plain Language in Medical Writing
Last week we discussed the importance of knowing your audience’s health literacy. Using plain language is the next step in writing to your target audience.
October 19, 2020
7 Key Steps to Digital Marketing Campaigns
Too often in digital marketing we focus on the individual parts of a campaign without focusing on the whole patient…
October 12, 2020
Addressing the Problem of Lack of Health Literacy
Do you know the health literacy level of your audience—your patients? Are you providing them with appropriate resources for their health literacy level so they are able to make well-informed decisions?
October 9, 2020
Podcast vs YouTube: Which is Better for Your Small Business?
Managing your own business means wearing many hats. If you are unsure whether to put on a podcast or YouTube hat, you’ve come to the right place. Below, we lay out the facts you need to know before you decide between podcasting or YouTube.
October 2, 2020
10 FAST Tips: How to Create Effective Website Content
Content is king! If you started looking into search engine optimization (SEO) and content marketing, you’ve probably bumped into this phrase at least once.
September 29, 2020
4 Different Types of Retargeting to Make Your Digital Advertising More Effective
Retargeting is a form of online advertising where the advertising is targeted to consumers who previously interacted with your website. Retargeting enables you to remind your customers of the products and/or services you offer after they leave your website without performing a specific action, such as a purchase.
September 25, 2020
Improving Your SEO Strategy (A Just Some Points Companion Blog)
Shorter content can earn more backlinks In this episode, we cover data that show the importance of shorter content, from…
September 18, 2020
The Ultimate Guide to Alternative Search Engines for Improving Your Website Ranking
Google dominates the search engine market with 88% of the market share and 63,000 searches per second. However, Google is…
September 3, 2020
Happy Birthday, eBay! (Or, eBay versus Amazon)
September 3rd is eBay’s 25th birthday—the perfect time for a closer look at eBay versus its once smaller competitor, Amazon.