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Practices, like yours, use social media to interact with patients on a more personal level. But have you ever considered social media as a tool for reputation m...

Too often in digital marketing do we focus on the individual parts of a campaign without enough focus on the whole. It is not simply choosing the right keyword ...

With the right process, you will be able to recruit like a pro, hire the right person for the job, strengthen your staff and improve your workflow....

There are countless ways to audit, review and train your staff to ensure that excellent service is provided. Training and development are your constants as you ...

Content is king! If you started looking into search engine optimization (SEO) and content marketing, you've probably bumped into this phrase at least once....

In order to successfully create a website, these two important cogs in the marketing clock need to be on the same page and work together to deliver the right me...

Digital marketing has seen significant growth over the last handful of years. Most healthcare practices are now on board with at least dabbling in digital marke...

If you have determined that training is the best method for your practice and you have identified a dynamic customer service team, then you are well on your way...

Perception is reality to the person who was offended by the interaction, it’s not about the intention of the conversation. Enforcing behavioral guidelines in ...

As part of developing a buyer persona to generate appropriate and relevant content for a practice, it’s not only important to know the potential life story an...

The Internet has been both a blessing and a curse for many healthcare practices. For those without a website or any online presence, it’s been a curse. Th...

Online reviews are the internet version of word-of-mouth advertising and should be a major part of any healthcare digital marketing strategy....

What online marketing tactics should your practice engage? Here are 6 important strategies you probably should be using and, for a competitive advantage, here a...

How to build and maintain a positive customer service atmosphere - not only for your front desk or call center employees but for all members of your team....

The technology for showing ads to visitors as a way of inviting them back to your website is called Retargeting. It works by placing a small piece of code on al...

Last time, we discussed how to get rid of a negative review from a number of different review sites. Today, we are going to take a step back and look at your on...

Buyer personas, as the name implies, are fictional, generalized personalities that reflect your ideal customer....

Healthcare practices generally understand that they need a website. What most practices don’t realize is that their website is consistently costing them o...

You've spent money on a logo, marketing materials and uniforms - maybe even some signage for your waiting rooms and offices, but what about your staff?...

Developing scripts for your call center is a great way to formally communicate how you would like phone calls and inquiries to be handled at your practice....

Gloria Averbuch has been an author and broadcaster for over four decades. She is an award-winning author of 13 books on sports, health and fitness. I sat down w...

What Should a Doctor Do When They Get a Poor Online Review? Bad physician reviews happen, even to the best of doctors. Someone on the office staff may have a b...

This is the first of a three-part series on Reputation Management. As such, this section serves as a “101 course”, brushing over common questions an...

Over the years, Points has helped many companies grow. One of the common mistakes and major obstacles that we see neglected by healthcare companies is the need ...

Maybe your practice is growing and you’ve realized that the incessant phone ringing is too much for your current staff. Or, maybe you’re on the cusp...

In the simplest of terms, email marketing is marketing directly to a large group of people via email. As such, email marketing in healthcare is an efficient way...

If done properly, workers' comp. can be a profitable avenue for growth. However, many do not realize the complexity in developing this business. ...

Once you have decided to embark on training for your customer service staff, it is important that you chose a training provider who will build a comprehensive p...

In 2015 and beyond, simply having a healthcare website isn’t enough to grow your practice. Today, there is an abundance of free website builders along wit...

Are you interested in learning how infographics can improve awareness for your practice? Click to learn all about their power through our Points Group exclusive...

Years ago, word of mouth traveled around town. If someone had a bad experience (for example, with a physician), that person told ten friends who may have each t...

Top Medical Marketing Do's and Dont's. Digital marketing, print advertising, and how to build your practice's brand awareness....

Patients have many options when it comes to choosing healthcare providers. Beyond physician expertise, practices must now compete in every aspect of the patient...

Most healthcare practices have either had the conversation, are considering it or are currently undergoing it. I’m referring to a practice merger or acqui...

Creating healthcare content is like putting on a freshly starched collared shirt: it looks clean and sharp, but moving around in it can be difficult. With serio...

With all the buzzwords, lingo, tools and metrics out there, making sense of the digital landscape can be challenging and confusing for the owner or manager of a...

I am sure you have heard, read or seen somewhere that watching video online is taking off. However, what does that mean for your company or more specifically fo...

Research shows that mobile device usage is increasing dramatically, and as a result, desktop websites could be less important than you think....

Google AdWords has traditionally dominated the online advertising space. However, recent reports have shown significant growth in social media advertising and a...

In addition to the two awards for American Web Design already garnered this year from Graphic Design USA (GDUSA), Points Group seems unstoppable as it just notc...

Thomas Hofstetter, Founder & Managing Partner of Points Group, completed the 8th Annual KEYS100 Ultramarathon Race on Saturday/Sunday, May 16-17, 2015....

Points Group has been honored with multiple awards from Graphic Design USA (GDUSA) for 2015. The 2015 awards are both for American Web Design. One is for......

Points Group has unique expertise in medical marketing, reflected in providing a valuable forum for doctors who take to the airwaves in a weekly program....

Google has officially announced that on April 21 it will be making a major change to its algorithm affecting mobile search results: mobile friendly websites......

Twitter will now give Google real-time access. This means that search results could potentially include tweets posted only minutes earlier....

The Asbury Park Press featured an article with consumer tips on how to find the best doctor. Points Group is uniquely equipped to give the “insider look” on...

With the increasing push on semantic keywords, your content should be less keyword focused and more concept focused. Using specific terms isn’t as......

Many agencies that specialize in one niche like healthcare also create cookie cutter solutions that they use for clients. While the cost reduction......

We have even seen evidence of clients suffering online defamation from competitors and previous employees. The big question asked is then, “How do I handle o...

We have found that there are 4 primary ways that medical practices are losing money online that they usually aren’t aware of that need to be fixed....