February 14, 2012
The “Hadron Collider” of Search
Google’s ever-changing search algorithm is always a incredibly fascinating subject, especially with the effects on Search Engine Optimization and marketing as a whole.
How to Create a Useful FAQ Page
If you don’t have a frequently asked question (FAQ) page, you’re leaving your patients and your search engine optimization (SEO)…
February 13, 2012
Do you really know what Search Engine Optimization (SEO) is?
While not one of the activities can be singled out as the most important, our experience has shown that if you can’t have truly a Search Engine Optimized online presence if you don’t at least cover most of these activities.
February 10, 2012
People’s Growing Interest in Pinterest: What Pinterest Means for Your Business
Pinterest’s popularity has grown rapidly, especially within the past few months, reaching 7.51 million unique visitors in December 2011 alone. With this growth, it is impossible to ignore.
February 7, 2012
Blogging About Blogging: Common Mistakes
If you can eliminate these mistakes, and incorporate the elements discussed in previous iterations of “Blogging About Blogging” you’re well on your way to a successful business blog!
February 6, 2012
Doctor/Patient Email Correspondence
It is difficult enough for those of us who write for a living to be able to effectively communicate through email. For example, “nuance” is so crucial, yet often unconsidered.
February 3, 2012
How Would $100 Billion change Your Mission?
The Facebook IPO is expected to generate $5 to $10 billion, and that the company’s value will perhaps rise to as much as $100 billion. In fact, the IPO is expected to be one of the largest in U.S. history.
February 1, 2012
Keep the Google Spiders Crawling: Blogging for SEO Purposes
With Google (and other search engines) constantly changing search algorithms, one thing we do know for sure, is that websites are rewarded for fresh, relevant content.
January 31, 2012
Every Company wants to be “Liked”: Part 2
Consistently posting relevant and interesting content for your consumers is key. I recommend initially posting at least once daily and gauging from there.
January 27, 2012
Health Topics: 80% of Internet Users Look for Health Information Online
If this statistic is true for the healthcare field, it is equally if not more the case for any and every other business or activity. In every field–from finding recipes to physicians– Internet use is up.
January 26, 2012
It’s A Matter of Tone: Tips on Making a Positive Impact Through Speaking
Very often what the person is saying is correct, but how it is being said communicates something completely different. If the primary communication takes place over the phone…
