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5 Questions Doctors Need To Ask Their Marketing Agency

Randi Kaplan May 4, 2021

I was recently reading an article about what questions you should ask your doctor and it hit me: these are the same questions a doctor should ask their marketing agency!

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February 23, 2012

Ultimate Public Relations

There is no such thing as being too involved in your client’s PR campaign. I know this not just through my own experience, but I grew up watching my dad, the late Bernard Averbuch…

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February 16, 2012

Mobile Websites vs. Mobile Apps

According to a Gardner Research report from June 2011, “by 2015, over 50% of the apps sold and/or pointed to will be web apps, not platform specific native apps.”

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February 6, 2012

Doctor/Patient Email Correspondence

It is difficult enough for those of us who write for a living to be able to effectively communicate through email. For example, “nuance” is so crucial, yet often unconsidered.

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