February 24, 2012
Do You Really Know Your Catch Basin? Part 2 – The Right Strategy For Geographic Expansion
For the geographic growth and expansion of a practice you must to understand where your opportunities and risk areas are.
5 Questions Doctors Need To Ask Their Marketing Agency
I was recently reading an article about what questions you should ask your doctor and it hit me: these are the same questions a doctor should ask their marketing agency!
February 23, 2012
Ultimate Public Relations
There is no such thing as being too involved in your client’s PR campaign. I know this not just through my own experience, but I grew up watching my dad, the late Bernard Averbuch…
February 21, 2012
Part 3: Every Company wants to be “Liked” – Should I Buy Facebook Fans?
Organic fans are the most valuable to your Facebook fan page and company. Before you consider buying fans, think twice about your company’s reputation…
February 20, 2012
Do You Really Know Your Catch Basin? Part 1 – The Basics
Your practice has a catch basin (geographic location where your patients live and work) and target groups that you must define in order to get the most…
February 16, 2012
Mobile Websites vs. Mobile Apps
According to a Gardner Research report from June 2011, “by 2015, over 50% of the apps sold and/or pointed to will be web apps, not platform specific native apps.”
February 14, 2012
The “Hadron Collider” of Search
Google’s ever-changing search algorithm is always a incredibly fascinating subject, especially with the effects on Search Engine Optimization and marketing as a whole.
February 13, 2012
Do you really know what Search Engine Optimization (SEO) is?
While not one of the activities can be singled out as the most important, our experience has shown that if you can’t have truly a Search Engine Optimized online presence if you don’t at least cover most of these activities.
February 10, 2012
People’s Growing Interest in Pinterest: What Pinterest Means for Your Business
Pinterest’s popularity has grown rapidly, especially within the past few months, reaching 7.51 million unique visitors in December 2011 alone. With this growth, it is impossible to ignore.
February 7, 2012
Blogging About Blogging: Common Mistakes
If you can eliminate these mistakes, and incorporate the elements discussed in previous iterations of “Blogging About Blogging” you’re well on your way to a successful business blog!
February 6, 2012
Doctor/Patient Email Correspondence
It is difficult enough for those of us who write for a living to be able to effectively communicate through email. For example, “nuance” is so crucial, yet often unconsidered.