Points Group has been recognized as one of the Top 30 Digital Marketing Agencies in New Jersey, by DesignRush. DesignRush…
Conscious language is using words effectively in a specific context. Conscious content includes all aspects of your content: language, design, images, video, color, tone and behavior. It clarifies your intention, then skillfully provokes or evokes a reaction in your audience.
You are human; therefore, you have biases. What is Bias? This week’s blog post on using conscious content also addressed…
Last week we discussed the importance of knowing your audience’s health literacy. Using plain language is the next step in writing to your target audience.
Too often in digital marketing we focus on the individual parts of a campaign without focusing on the whole patient…
Do you know the health literacy level of your audience—your patients? Are you providing them with appropriate resources for their health literacy level so they are able to make well-informed decisions?
Managing your own business means wearing many hats. If you are unsure whether to put on a podcast or YouTube hat, you’ve come to the right place. Below, we lay out the facts you need to know before you decide between podcasting or YouTube.
Content is king! If you started looking into search engine optimization (SEO) and content marketing, you’ve probably bumped into this phrase at least once.
Retargeting is a form of online advertising where the advertising is targeted to consumers who previously interacted with your website. Retargeting enables you to remind your customers of the products and/or services you offer after they leave your website without performing a specific action, such as a purchase.
Shorter content can earn more backlinks In this episode, we cover data that show the importance of shorter content, from…
Google dominates the search engine market with 88% of the market share and 63,000 searches per second. However, Google is…