Campaign ROI Tracker Tool Launched
POINTS LAUNCHES NEW MARKETING CAMPAIGN ROI TRACKER TOOL
New Tool Provides Clients with Comprehensive Analytics
(Morristown, NJ, November, 2008)—Points Medical announces the launch of a high-tech campaign tracking tool, developed to measure the success of on-line campaigns the company creates for its clients. The proprietary system employs dedicated phone numbers along with Google Analytics to measure the number of clicks and calls generated by a campaign, and indicate the keywords that draw visitors to a client’s website.
This two-pronged approach ultimately offers a comprehensive and ongoing view of how well a campaign is doing, with statistics that range from the amount of site visits to the number of pages clicked through to the length of time visitors stay on the site. Reports on this and other data are compiled regularly for participating Points Medical clients.
The tracking tool can be applied to print materials as well, via a measured phone number included on the printed piece.
“Our campaign tracking tool enables clients to see the return on investment from their on-line and print advertising. It also helps them figure out where to best spend their promotional budget,” says Thomas Hofstetter, CEO, Points Medical.
“Evaluating results is an important part of marketing. We always want to measure the effectiveness of everything we do for our clients, and change direction if something is found not to be working.”
Points Group LLC is an International Consulting and Marketing Agency specializing in helping companies build brands and grow their business.
CONTACT: Gloria Averbuch Public Relations
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