Product and software development to boost sales
Wolters Kluwer Health is one of the largest publishing companies in the healthcare industry worldwide. After an initial Activate!Workshop, we were approached to create a strategy for the development of five new online-based products for the Life Sciences Product Suites and to project manage the execution.
Over a two-year time frame, we developed a go-to-market strategy for the new product, as well as project managed the development of all five products. All products were for the drug development industry and included information about clinical trials, the research and development (R&D) pipeline and patents/patent applications.
In addition, we also developed software for one of the leading patent information providers. This software was utilized for a more efficient processing and tagging of new patents and patent applications with a standardized ontology. The software included a tool that read patents and patent applications and suggested chemical formulas, molecules and ontology tags for them.
Within the first year after the launch of the products, expected new product revenue met goals and expectations. Wolters Kluwer Health is still the industry leader in healthcare publishing.