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Over the past few days, Healthgrades informed agencies, service providers and practices that it will no longer permit 3rd parties to manage the profiles of their clients.
So, you’ve scheduled your video shoot and taken the first step toward creating a great video for your practice. Now what? Points Group handle the majority of what is involved in prepping for a video shoot, but there are a few steps you can take to make the most of your video shoot.
Creating healthcare content is like putting on a freshly starched collared shirt: it looks clean and sharp, but moving around in it can be difficult.
It appears as though the trend will continue that online videos are solidly becoming a high-value asset in healthcare marketing. For one thing, the sheer volume of video viewers continues to grow from numbers that are already staggering. The result is that using video for your healthcare practice is a “no brainer.”
You can now create a post for your Google My Business listing. These posts display as part of the Google My Business listing information in the search results.
Your website is one of your practice’s most important assets. When it comes to building a website, there are so many tools available that make it seem like a piece of cake. However, not all tools are created equal.
2017 Blog 1 It’s been such a positive experience interning at Points Group over the past three weeks. I have had the pleasure of working
2017 Blog 1 I am so over the moon to be interning at Points Group this summer! This is my first internship, and I am
2017 Blog 1 I was not sure what to expect when I first walked through the door. (Well, I actually walked into the wrong building,
Welcome to Points Group’s newest blog segment, Ask the Agency. Each blog will feature our employees’ top answers to common marketing questions. This first installment features the very high-level question that we often hear from prospective clients looking to start marketing their practice, Where do we begin?
A large and well-renowned neurosurgical practice was looking to expand its business and increase its patient base. The practice had not made any investment in marketing, which was very evident. The website was limited to a few pages and received fewer than 20 site visits per day.
Avery asked Points to help them with the implementation of an effective SEO/SEM strategy with a heavy focus on SEO, since the budget for an effective SEM campaign is very low.
Look at SEO and SEM as an extension of your sales and conversion process and implement processes that ensure the continuous measurement and improvement of the new patient, referral base and overall sales process.
A client came to us for help with their SEO challenges, which resulted in this case study that describes how WordPress can be one of the greatest assets for a site’s SEO.
Bed Bath & Beyond (BBB) approached Points to help them develop strategies to develop and grow the relationship with one of their key target groups, college students.
Points Group was hired by a professional sports team to create a Mobile App for its fans. Points Group developed a strategy for the App and for the deployment.
A small, exclusive medical practice of world renowned surgeons wanted to spread the word about their innovative procedures, ultimately in order to develop a greater patient base.
A New Jersey physical therapy practice contacted Points Group to help rebrand and market its practice. While assessing its current marketing material, we discovered that over the years…
A New Jersey hospital system was making advances in its sports medicine program. Points Group was part of the entire strategy process, which included a large event to attract physicians…
A large global publishing company asked Points Group to help it define its global Social Media Strategy. Points Group developed a comprehensive strategy for the use of Social Media in Marketing, Customer Relationship Management and Customer Support.