Branding

Despite businesses collectively spending $2 trillion per year on mergers and acquisitions, between 70 and 90 percent of mergers fail. That’s just a fact...

It may seem like only yesterday you were celebrating the launch of your new website, especially given the time and effort it takes to make it happen. Unfortunat...

The visual message behind advertising is just as important as the written message, oftentimes even more so. Colors elicit emotions, images and even physical rea...

With springtime right around the corner, you may have been feeling the itch to spring clean. Every year, millions of Americans just like you head out to their y...

A new year is right around the corner, and we’re all asking ourselves the question that no one truly enjoys answering: What is my New Year’s resolut...

In celebration of the holiday season and to recap a great year of blogging, we have compiled the 12 Days of Points’ Blogs. Here, you will find some of the bes...

Ah, the holidays. The season of giving and merriment is officially upon us ... and now is the time to strike if you're looking to score some quality brand reinf...

Social media has earned itself a solid footing in the business world. Ask most business managers if social media is important to their overall marketing strateg...

Contrary to popular belief, branding encompasses more than a logo and a color palette. It also has a voice, and a good brand will speak with the right tone. Thi...

Generating original, engaging content for healthcare marketing can be a challenge, whether you’re a writer by trade or not. That's because healthcare content,...

The world of social media is ever-changing, and Facebook is generally at the forefront of such change, updating its algorithm constantly. Many other social medi...

Content is king! If you started looking into search engine optimization (SEO) and content marketing, you've probably bumped into this phrase at least once....

The Internet has been both a blessing and a curse for many healthcare practices. For those without a website or any online presence, it’s been a curse. Th...

What online marketing tactics should your practice engage? Here are 6 important strategies you probably should be using and, for a competitive advantage, here a...