October 2, 2020
10 FAST Tips: How to Create Effective Website Content
Content is king! If you started looking into search engine optimization (SEO) and content marketing, you’ve probably bumped into this phrase at least once.
May 15, 2018
Avoid the pitfalls of branding after a merger and come out with a stronger brand for the new business.
Despite businesses collectively spending $2 trillion per year on mergers and acquisitions, between 70 and 90 percent of mergers fail. That’s just…
May 14, 2018
Are you changing the look and feel of your website often enough?
It may seem like only yesterday you were celebrating the launch of your new website, especially given the time and…
May 14, 2018
Let Color Convey Your Message
The visual message behind advertising is just as important as the written message, oftentimes even more so. Colors elicit emotions,…
March 16, 2017
Top 5 Spring Cleaning Essentials for Your Medical Practice
With springtime right around the corner, you may have been feeling the itch to spring clean. Every year, millions of…
December 22, 2016
Does Your Website Need a Facelift for 2017?
A new year is right around the corner, and we’re all asking ourselves the question that no one truly enjoys…
December 14, 2016
12 Days of Points’ Blogs: A Year-End Highlight Reel
In celebration of the holiday season and to recap a great year of blogging, we have compiled the 12 Days of Points’ Blogs. Here, you will find some of the best and most informative blogs from our 2016 archives. If you are new to the world of healthcare marketing or would like to learn a bit more about what we do here at Points, check back for the next 12 days as we reveal our favorites!
December 8, 2016
‘Tis the Season for Brand Promotion: Harnessing the Power of the Holidays to Reinforce Your Brand
Ah, the holidays. The season of giving and merriment is officially upon us … and now is the time to strike if you’re looking to score some quality brand reinforcement. This is especially true for practices, and I’ll tell you why: The healthcare industry tends to have a stigma attached to it as being cold, impersonal and devoid of emotion.
November 23, 2016
Social Media Is Essential to the Success of Healthcare in 2017
Social media has earned itself a solid footing in the business world. Ask most business managers if social media is important to their overall marketing strategy today, and the answer will be a resounding yes.
October 27, 2016
5 Tips to Ensure Your Brand’s Voice Is Working for You
Contrary to popular belief, branding encompasses more than a logo and a color palette. It also has a voice, and…