In the current healthcare climate, patients are also consumers. How will your practice stand out from the crowd? Our healthcare branding archive will help you find your voice and style, attract new patients and cut patient churn.
Avoid the pitfalls of branding after a merger and come out with a stronger brand for the new business.
Despite businesses collectively spending $2 trillion per year on mergers and acquisitions, between 70 and 90 percent of mergers fail. That’s just a fact...Read More
It may seem like only yesterday you were celebrating the launch of your new website, especially given the time and effort it takes to make it happen. Unfortunat...Read More
The visual message behind advertising is just as important as the written message, oftentimes even more so. Colors elicit emotions, images and even physical rea...Read More
With springtime right around the corner, you may have been feeling the itch to spring clean. Every year, millions of Americans just like you head out to their y...Read More
A new year is right around the corner, and we’re all asking ourselves the question that no one truly enjoys answering: What is my New Year’s resolut...Read More
In celebration of the holiday season and to recap a great year of blogging, we have compiled the 12 Days of Points’ Blogs. Here, you will find some of the bes...Read More
Ah, the holidays. The season of giving and merriment is officially upon us ... and now is the time to strike if you're looking to score some quality brand reinf...Read More
Social media has earned itself a solid footing in the business world. Ask most business managers if social media is important to their overall marketing strateg...Read More
Contrary to popular belief, branding encompasses more than a logo and a color palette. It also has a voice, and a good brand will speak with the right tone. Thi...Read More
Generating original, engaging content for healthcare marketing can be a challenge, whether you’re a writer by trade or not. That's because healthcare content,...Read More
The world of social media is ever-changing, and Facebook is generally at the forefront of such change, updating its algorithm constantly. Many other social medi...Read More
Content is king! If you started looking into search engine optimization (SEO) and content marketing, you've probably bumped into this phrase at least once....Read More
The Internet has been both a blessing and a curse for many healthcare practices. For those without a website or any online presence, it’s been a curse. Th...Read More
What online marketing tactics should your practice engage? Here are 6 important strategies you probably should be using and, for a competitive advantage, here a...Read More