With all the buzzwords, lingo, tools and metrics out there, making sense of the digital landscape can be challenging and
Case Studies – Marketing
Case Studies - Marketing
Avery asked Points to help them with the implementation of an effective SEO/SEM strategy with a heavy focus on SEO, since the budget for an effective SEM campaign is very low.
Points Group was hired by a large medical practice to create more traffic and generate new patients via the Internet. At the time, the practice’s average unique visitors to its website were fewer than 15 per day.
We recently had a client who came to us for help with SEO. Our work with them created the case study of how WordPress can be one of the greatest assets for a site’s SEO.
Bed Bath & Beyond (BBB) approached Points to help them develop strategies to develop and grow the relationship with one of their key target groups, college students.
A small, exclusive medical practice of world renowned surgeons wanted to spread the word about their innovative procedures, ultimately in order to develop a greater patient base.
A New Jersey physical therapy practice contacted Points Group to help rebrand and market its practice. While assessing its current marketing material, we discovered that over the years…
A New Jersey hospital system was making advances in its sports medicine program. Points Group was part of the entire strategy process, which included a large event to attract physicians…
A large global publishing company asked Points Group to help it define its global Social Media Strategy. Points Group developed a comprehensive strategy for the use of Social Media in Marketing, Customer Relationship Management and Customer Support.
Points manages and owns Women Soccer Insider, which is primarily a social media asset serving fans of womens’ soccer worldwide. Over the past 7 years, we have built…
An orthopaedic practice in New Jersey had a website not being found in organic search results. The website averaged 10 visits per day and it was not generating new patients.
Client was involved in the healthcare industry and was indicted on Medicare Fraud and served a sentence of less than one year. Many years later, newspaper articles…