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June 22, 2012

Beware of Your Pitches

Writers are often inundated with irrelevant and impersonal pitches, which is usually a result of laziness and lack of research from the PR professional.

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January 23, 2012

The Power of Perspective in Video

But this experience of “shining a light” through the use of video proved to me how powerful this form of communication is, from both a personal and professional point of view.

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