Creating healthcare content is like putting on a freshly starched collared shirt: it looks clean and sharp, but moving around in it can be difficult.
Contrary to popular belief, branding encompasses more than a logo and a color palette. It also has a voice, and
Generating original, engaging content for healthcare marketing can be a challenge, whether you’re a writer by trade or not. That’s because healthcare content, by nature, can be dry and unpalatable if not presented correctly.
In a world with so many voices competing for the same infinitesimal amount of attention, how do you get your content noticed?
All that being said, here are four rules I have learned to live by in order to produce the best content possible for our clients (while keeping those pesky Google gods happy):
To start my little rebuttal, I would like to first acknowledge the points in the article in which I did agree:
Is your practice doing enough to attract and engage potential patients? Take our marketing quiz to find out.
Content is king! If you started looking into search engine optimization (SEO) and content marketing, you’ve probably bumped into this phrase at least once.
The Collaboration Initiative Between Awesomely Creative Minds: Why Design and Content Should Work Together in Healthcare
In order to successfully create a website, these two important cogs in the marketing clock need to be on the same page and work together to deliver the right message to the right audience.
As part of developing a buyer persona to generate appropriate and relevant content for a practice, it’s not only important to know the potential life story and circumstance of your target audience, but how patients may emotionally react to information as well. In doing so, you are really able to reach your audience and connect with them on a personal level.
The technology for showing ads to visitors as a way of inviting them back to your website is called Retargeting. It works by placing a small piece of code on all pages of your site.
Gloria Averbuch has been an author and broadcaster for over four decades. She is an award-winning author of 13 books on sports, health and fitness. I sat down with Gloria to get the inside scoop on the art of interviewing.