Over the past 10 years, we have seen a complete transformation to marketing driven by the use of more sophisticated tools and technologies. Digital marketing wi...

As publicists and #girlbosses we are constantly engaged in a dance to balance our clients’ long-term goals (brand building) with their short-term needs. Spec...

Creating healthcare content is like putting on a freshly starched collared shirt: it looks clean and sharp, but moving around in it can be difficult. With serio...

Florham Park, NJ, May 17, 2018 – Points Group, a leading strategy, branding and marketing company that specializes in healthcare, and PatientTrak a leader in ...

After approximately a year and a half of testing, Google rolled out its mobile-first indexing in March of 2018. What does that mean, and what does it mean for y...

There is nothing quite like taking something old and making it new again. How many times as a child did you take something like an empty paper towel roll and tu...