Digital and Content Marketing

Retargeting is one of the most effective strategies in digital advertising, but is it right for you? Your practice is subject to HIPAA compliance requirements, ...

In late October, Google announced it is implementing one of the biggest changes to its search system since RankBrain debuted in 2015. It’s a machine learning ...

WordPress may have started as a blogging platform, but it’s evolved to handle even the most complex websites, including those for healthcare and medical organ...

  It’s the 21st century and your medical practice needs a website…right? Don’t be so sure. As a full-service marketing agency, Points Group firmly be...

After 11 million voice-activated smart speakers like Amazon Echo, Echo Dot and Google Home were purchased in the 2017 holiday season, The Motley Fool dubbed 2...

Over the past 10 years, we have seen a complete transformation to marketing driven by the use of more sophisticated tools and technologies. Digital marketing wi...

The usage of Artificial Intelligence (AI) as an integral component of cognitive marketing will forever change the marketing landscape. Research and intelligence...

As publicists and #girlbosses we are constantly engaged in a dance to balance our clients’ long-term goals (brand building) with their short-term needs. Spec...

Creating healthcare content is like putting on a freshly starched collared shirt: it looks clean and sharp, but moving around in it can be difficult. With serio...

After approximately a year and a half of testing, Google rolled out its mobile-first indexing in March of 2018. What does that mean, and what does it mean for y...

There is nothing quite like taking something old and making it new again. How many times as a child did you take something like an empty paper towel roll and tu...

Every healthcare organization or practice needs a website. This is not news. But, not all websites are created equal. If you want your web presence to have a po...

The way people consume their media has changed drastically. No longer are consumers set by schedules or glued to their televisions for chunks of time. Beyond th...

The internet is a constantly evolving creature that seems impossible to keep up with. Staying on top of online trends and making them work for your brand is a t...

Ah, the holidays. The season of giving and merriment is officially upon us ... and now is the time to strike if you're looking to score some quality brand reinf...

From shoes to furniture and tools to cosmetics, you can read about other people's experiences with the product under consideration before pulling the trigger. T...

Part of working in SEO means that any morning you can find out that something major has changed in your industry. A practice that moved the needle for your clie...

Generating original, engaging content for healthcare marketing can be a challenge, whether you’re a writer by trade or not. That's because healthcare content,...

My goal with this blog is to take you from knowing nothing about programmatic to having a good general understanding of it, as well as some of the terminology t...

In a world with so many voices competing for the same infinitesimal amount of attention, how do you get your content noticed?...

Before you start your next digital campaign, no matter what, where, or how you are advertising, start by building a customized landing page....

Creating quality content is imperative, but if no one engages with your content, like the fallen tree in the forest, does it make a sound? You want "loud" conte...

All that being said, here are four rules I have learned to live by in order to produce the best content possible for our clients (while keeping those pesky Goog...

Recently, Wordstream, an online advertising management platform, published a study looking at some key performance indicators for Google AdWords campaigns by in...

To start my little rebuttal, I would like to first acknowledge the points in the article in which I did agree:...

Well, Google initiated a few changes to its algorithm. In effect, Google started to place more emphasis on "quality of content" and since the goal of every webs...

The past few weeks have seen some major changes coming from Google Search. So far, there have been three distinct events. ...

Too often in digital marketing do we focus on the individual parts of a campaign without enough focus on the whole. It is not simply choosing the right keyword ...

Content is king! If you started looking into search engine optimization (SEO) and content marketing, you've probably bumped into this phrase at least once....

In order to successfully create a website, these two important cogs in the marketing clock need to be on the same page and work together to deliver the right me...

Digital marketing has seen significant growth over the last handful of years. Most healthcare practices are now on board with at least dabbling in digital marke...

As part of developing a buyer persona to generate appropriate and relevant content for a practice, it’s not only important to know the potential life story an...