April 7, 2021
SERP Analysis: Organic vs Paid
What Is SERP? SERP stands for Search Engine Results Page. These are the pages search engines, like Google, Bing and…
December 11, 2020
A Year In Social Media: Top 7 Trends Continuing into 2021
2020 has been an “interesting” year. Between stay-at-home orders and quarantining, we’ve spent more time at home, connecting with family…
November 17, 2020
3 Myths About Chatbots
Chatbots are no longer the new thing in technology. In fact, chatbots have been around since 1966—22 years before the Internet was invented.
October 28, 2020
Using Conscious Content the Right Way (Because You’re Probably Doing It Wrong)
Conscious language is using words effectively in a specific context. Conscious content includes all aspects of your content: language, design, images, video, color, tone and behavior. It clarifies your intention, then skillfully provokes or evokes a reaction in your audience.
October 19, 2020
7 Key Steps to Digital Marketing Campaigns
Too often in digital marketing we focus on the individual parts of a campaign without focusing on the whole patient…
October 9, 2020
Podcast vs YouTube: Which is Better for Your Small Business?
Managing your own business means wearing many hats. If you are unsure whether to put on a podcast or YouTube hat, you’ve come to the right place. Below, we lay out the facts you need to know before you decide between podcasting or YouTube.
October 2, 2020
10 FAST Tips: How to Create Effective Website Content
Content is king! If you started looking into search engine optimization (SEO) and content marketing, you’ve probably bumped into this phrase at least once.
September 29, 2020
4 Different Types of Retargeting to Make Your Digital Advertising More Effective
Retargeting is a form of online advertising where the advertising is targeted to consumers who previously interacted with your website. Retargeting enables you to remind your customers of the products and/or services you offer after they leave your website without performing a specific action, such as a purchase.
September 25, 2020
Improving Your SEO Strategy (A Just Some Points Companion Blog)
Shorter content can earn more backlinks In this episode, we cover data that show the importance of shorter content, from…
September 3, 2020
Changing Trends in Connected/Smart TV Provide Exciting Ad Opportunities for Small Businesses
The way people consume their media has changed drastically over the last five years. Consumers are no longer bound by program schedules.