October 10, 2016

Sticks and Stones … In This Case, Words Can Hurt

From shoes to furniture and tools to cosmetics, you can read about other people’s experiences with the product under consideration before pulling the trigger. These reviews and commentary strongly influence buying decisions and can make the difference between flip or flop.

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September 26, 2016

Google Local Search Update: How Does Possum Affect You?

Part of working in SEO means that any morning you can find out that something major has changed in your industry. A practice that moved the needle for your clients in the past is rendered ineffective, while a new practice takes its place. Most of the time, these changes involve small shifts within very specific areas; they are not life-altering. However, the changes on September 1, 2016, directly affected local search. For us, this is a major update.

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