Generating original, engaging content for healthcare marketing can be a challenge, whether you’re a writer by trade or not. That’s because healthcare content, by nature, can be dry and unpalatable if not presented correctly.
My goal with this blog is to take you from knowing nothing about programmatic to having a good general understanding of it, as well as some of the terminology that goes along with it. So, let’s start with the most obvious question. What is programmatic?
Before you start your next digital campaign, no matter what, where, or how you are advertising, start by building a customized landing page.
Creating quality content is imperative, but if no one engages with your content, like the fallen tree in the forest, does it make a sound? You want “loud” content. Inviting content that initiates response.
All that being said, here are four rules I have learned to live by in order to produce the best content possible for our clients (while keeping those pesky Google gods happy):
Recently, Wordstream, an online advertising management platform, published a study looking at some key performance indicators for Google AdWords campaigns…
To start my little rebuttal, I would like to first acknowledge the points in the article in which I did agree:
Well, Google initiated a few changes to its algorithm. In effect, Google started to place more emphasis on “quality of content” and since the goal of every website is to rank highly amongst Google’s results page, this became priority.