September 26, 2016

Google Local Search Update: How Does Possum Affect You?

Part of working in SEO means that any morning you can find out that something major has changed in your industry. A practice that moved the needle for your clients in the past is rendered ineffective, while a new practice takes its place. Most of the time, these changes involve small shifts within very specific areas; they are not life-altering. However, the changes on September 1, 2016, directly affected local search. For us, this is a major update.

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May 27, 2016

Programmatic 101: Getting You Up To Speed

My goal with this blog is to take you from knowing nothing about programmatic to having a good general understanding of it, as well as some of the terminology that goes along with it. So, let’s start with the most obvious question. What is programmatic?

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February 18, 2016

Here Comes The Bride: The Union Between PR and SEO

Well, Google initiated a few changes to its algorithm. In effect, Google started to place more emphasis on “quality of content” and since the goal of every website is to rank highly amongst Google’s results page, this became priority.

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