The Collaboration Initiative Between Awesomely Creative Minds: Why Design and Content Should Work Together in Healthcare
In order to successfully create a website, these two important cogs in the marketing clock need to be on the same page and work together to deliver the right message to the right audience.
Digital marketing has seen significant growth over the last handful of years. Most healthcare practices are now on board with at least dabbling in digital marketing.
As part of developing a buyer persona to generate appropriate and relevant content for a practice, it’s not only important to know the potential life story and circumstance of your target audience, but how patients may emotionally react to information as well. In doing so, you are really able to reach your audience and connect with them on a personal level.