One of the most common questions I have been asked by my medical/healthcare clients is, “Where should I spend my marketing dollars?”
Having a great topic and speaker is unfortunately not always the golden ticket to creating a successful event. Here are 9 things to consider that will take your event from intimate to influential.
A New Jersey hospital system was making advances in its sports medicine program. Points Group was part of the entire strategy process, which included a large event to attract physicians…