Communication & PR
Your practice provides top medical care, but how do you get the word out? Communications and public relations in the healthcare sector requires specialized skills and careful relationship-building. Learn about amplifying the message of your practice with these healthcare communication and PR blog posts.
The way people consume their media has changed drastically over the last five years. Consumers are no longer bound by program schedules. ...Read More
Efficient patient triaging for medical practice call center or website Florham Park, NJ, September 3, 2019 – Points Group, a leading strategy, branding and ma...Read More
As publicists and #girlbosses we are constantly engaged in a dance to balance our clients’ long-term goals (brand building) with their short-term needs. Spec...Read More
As physicians go about their day-to-day tasks of consulting patients, running tests and diagnosing illnesses, the thought of maintaining a social media presence...Read More
Avoid the pitfalls of branding after a merger and come out with a stronger brand for the new business.
Despite businesses collectively spending $2 trillion per year on mergers and acquisitions, between 70 and 90 percent of mergers fail. That’s just a fact...Read More
When targeting the right audience, it seems that many marketers have abandoned good ol’ snail mail for the more contemporary world of digital marketing. In al...Read More
Florham Park NJ (June 21, 2016) – Points Group and Victory PR are thrilled to announce that they have recently joined forces, ushering in a new era of hea...Read More
Well, Google initiated a few changes to its algorithm. In effect, Google started to place more emphasis on "quality of content" and since the goal of every webs...Read More
Mark Zuckerberg has announced Facebook’s intent to bring the Internet to the developing world through Internet.org, a coalition of 7 international mobile and ...Read More
Last Wednesday, news broke of a lawsuit against Paula Deen citing a hostile work environment and racial slurs. Within hours a Twitter hashtag, #paulasbestdishes...Read More
Writers are often inundated with irrelevant and impersonal pitches, which is usually a result of laziness and lack of research from the PR professional....Read More
Having had 20 years of radio broadcasting experience, I am obviously a huge fan of this medium. Sometimes, with all of the latest innovations......Read More