Communication & PR

Efficient patient triaging for medical practice call center or website Florham Park, NJ, June 5, 2018 – Points Group, a leading strategy, branding and marketi...

As publicists and #girlbosses we are constantly engaged in a dance to balance our clients’ long-term goals (brand building) with their short-term needs. Spec...

As physicians go about their day-to-day tasks of consulting patients, running tests and diagnosing illnesses, the thought of maintaining a social media presence...

Despite businesses collectively spending $2 trillion per year on mergers and acquisitions, between 70 and 90 percent of mergers fail. That’s just a fact...

When targeting the right audience, it seems that many marketers have abandoned good ol’ snail mail for the more contemporary world of digital marketing. In al...

The way people consume their media has changed drastically. No longer are consumers set by schedules or glued to their televisions for chunks of time. Beyond th...

Florham Park NJ (June 21, 2016) – Points Group and Victory PR are thrilled to announce that they have recently joined forces, ushering in a new era of hea...

Well, Google initiated a few changes to its algorithm. In effect, Google started to place more emphasis on "quality of content" and since the goal of every webs...

Mark Zuckerberg has announced Facebook’s intent to bring the Internet to the developing world through Internet.org, a coalition of 7 international mobile and ...

Last Wednesday, news broke of a lawsuit against Paula Deen citing a hostile work environment and racial slurs. Within hours a Twitter hashtag, #paulasbestdishes...

Writers are often inundated with irrelevant and impersonal pitches, which is usually a result of laziness and lack of research from the PR professional....

Having had 20 years of radio broadcasting experience, I am obviously a huge fan of this medium. Sometimes, with all of the latest innovations......

But this experience of “shining a light” through the use of video proved to me how powerful this form of communication is, from both a personal and professi...