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September 26, 2016

Google Local Search Update: How Does Possum Affect You?

Part of working in SEO means that any morning you can find out that something major has changed in your industry. A practice that moved the needle for your clients in the past is rendered ineffective, while a new practice takes its place. Most of the time, these changes involve small shifts within very specific areas; they are not life-altering. However, the changes on September 1, 2016, directly affected local search. For us, this is a major update.

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