September 26, 2016

Google Local Search Update: How Does Possum Affect You?

Part of working in SEO means that any morning you can find out that something major has changed in your industry. A practice that moved the needle for your clients in the past is rendered ineffective, while a new practice takes its place. Most of the time, these changes involve small shifts within very specific areas; they are not life-altering. However, the changes on September 1, 2016, directly affected local search. For us, this is a major update.

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August 29, 2016

Understanding Your Patients Is the Key to Growing Your Practice

Doctors often believe that this is the key to growing their practice and generating a steady stream of new patients. Of course, all of this is valuable and can drive word-of-mouth referrals. But, it goes far beyond that. To develop and maintain a successful medical practice, you must know your patients – where they come from, how far they’re willing to travel and in what demographic groups they are included.

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August 11, 2016

Revenue Cycle Management: Maximizing Your Reimbursement (Part 2 of 2)

In the first part of our series, we discussed how to set up your Revenue Cycle Management (RCM) and the role certain areas of your practice (other than billing) play in the process. Training your staff to understand their part in RCM and communicating expectations with your patients is essential to eliminating barriers when achieving a financially successful practice.

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