With springtime right around the corner, you may have been feeling the itch to spring clean. Every year, millions of
In celebration of the holiday season and to recap a great year of blogging, we have compiled the 12 Days of Points’ Blogs. Here, you will find some of the best and most informative blogs from our 2016 archives. If you are new to the world of healthcare marketing or would like to learn a bit more about what we do here at Points, check back for the next 12 days as we reveal our favorites!
Ah, the holidays. The season of giving and merriment is officially upon us … and now is the time to strike if you’re looking to score some quality brand reinforcement. This is especially true for practices, and I’ll tell you why: The healthcare industry tends to have a stigma attached to it as being cold, impersonal and devoid of emotion.
In the first part of our series, we discussed how to set up your Revenue Cycle Management (RCM) and the role certain areas of your practice (other than billing) play in the process. Training your staff to understand their part in RCM and communicating expectations with your patients is essential to eliminating barriers when achieving a financially successful practice.
In a recent article on Health Space Design, Dan Greenfield, Partner and Co-Founder of Health Space Design, discussed the importance
We sat down with Karen to get a more in-depth look into the vibrant world of marketing design and creation.
As part of developing a buyer persona to generate appropriate and relevant content for a practice, it’s not only important to know the potential life story and circumstance of your target audience, but how patients may emotionally react to information as well. In doing so, you are really able to reach your audience and connect with them on a personal level.
In the simplest of terms, email marketing is marketing directly to a large group of people via email. As such,
Years ago, word of mouth traveled around town. If someone had a bad experience (for example, with a physician), that
Top Medical Marketing Do’s and Dont’s. Digital marketing, print advertising, and how to build your practice’s brand awareness.
Creating healthcare content is like putting on a freshly starched collared shirt: it looks clean and sharp, but moving around
Points Group has unique expertise in medical marketing, reflected in providing a valuable forum for doctors who take to the airwaves in a weekly program.