Power to the Patient! Today’s healthcare providers vie to deliver the best patient experience, exceed patient expectations and find the most engaging way ...

The usage of Artificial Intelligence (AI) as an integral component of cognitive marketing will forever change the marketing landscape. Research and intelligence...

Reputation Management is something that many businesses have heard about – healthcare practices especially. Digital marketing companies often promote that...

Florham Park, NJ, May 17, 2018 – Points Group, a leading strategy, branding and marketing company that specializes in healthcare, and PatientTrak a leader in ...

As physicians go about their day-to-day tasks of consulting patients, running tests and diagnosing illnesses, the thought of maintaining a social media presence...

I read an article questioning the importance of patient stories in healthcare marketing. The author made a vague claim that healthcare content “seems to be ...