Patient Experience

Think it’s enough these days to take one of your waiting room brochures, put it on a computer and call it a website? Think again. Modern patients demand certa...

Power to the Patient! Today’s healthcare providers vie to deliver the best patient experience, exceed patient expectations and find the most engaging way ...

The usage of Artificial Intelligence (AI) as an integral component of cognitive marketing will forever change the marketing landscape. Research and intelligence...

Reputation Management is something that many businesses have heard about – healthcare practices especially. Digital marketing companies often promote that...

As physicians go about their day-to-day tasks of consulting patients, running tests and diagnosing illnesses, the thought of maintaining a social media presence...

I read an article questioning the importance of patient stories in healthcare marketing. The author made a vague claim that healthcare content “seems to be ...

Like so many other facets of our lives that thrive on innovation in technology and easier access to information, the healthcare arena continues to evolve at a r...

Healthcare practices generally understand that they need a website. What most practices don’t realize is that their website might be costing them opportunitie...

With springtime right around the corner, you may have been feeling the itch to spring clean. Every year, millions of Americans just like you head out to their y...

The lifecycle of a patient is a long and multi-stepped process that requires care and attention at every touch point. The following is a small sampling of best ...

In celebration of the holiday season and to recap a great year of blogging, we have compiled the 12 Days of Points’ Blogs. Here, you will find some of the bes...

Social media has earned itself a solid footing in the business world. Ask most business managers if social media is important to their overall marketing strateg...

From shoes to furniture and tools to cosmetics, you can read about other people's experiences with the product under consideration before pulling the trigger. T...

Doctors often believe that this is the key to growing their practice and generating a steady stream of new patients. Of course, all of this is valuable and can ...

When running a business, companies are regularly thinking about making investments to increase growth, whether it’s investing in new technology, new equipment...

As a medical practice, keeping patients healthy may be job number one, but keeping them happy should also be high on your list of priorities....

While using the New Year to reflect on personal goals is a great idea, this time of year should also be used to evaluate your practice. ...

If you have determined that training is the best method for your practice and you have identified a dynamic customer service team, then you are well on your way...

Perception is reality to the person who was offended by the interaction, it’s not about the intention of the conversation. Enforcing behavioral guidelines in ...

As part of developing a buyer persona to generate appropriate and relevant content for a practice, it’s not only important to know the potential life story an...

The Points Medical Online Patient Satisfaction Survey can be bundled with other services aimed at increasing patient satisfaction. These include call monitoring...

It is very common for practices to overlook the retention of patients but by looking at four components of retaining patients your practice will see a great imp...