Like so many other facets of our lives that thrive on innovation in technology and easier access to information, the…
Healthcare practices generally understand that they need a website. What most practices don’t realize is that their website might be…
The lifecycle of a patient is a long and multi-stepped process that requires care and attention at every touch point. The following is a small sampling of best practices that will prove that your focus is on treating your patients well at every stage of engagement.
In celebration of the holiday season and to recap a great year of blogging, we have compiled the 12 Days of Points’ Blogs. Here, you will find some of the best and most informative blogs from our 2016 archives. If you are new to the world of healthcare marketing or would like to learn a bit more about what we do here at Points, check back for the next 12 days as we reveal our favorites!
Social media has earned itself a solid footing in the business world. Ask most business managers if social media is important to their overall marketing strategy today, and the answer will be a resounding yes.
From shoes to furniture and tools to cosmetics, you can read about other people’s experiences with the product under consideration before pulling the trigger. These reviews and commentary strongly influence buying decisions and can make the difference between flip or flop.
Doctors often believe that this is the key to growing their practice and generating a steady stream of new patients. Of course, all of this is valuable and can drive word-of-mouth referrals. But, it goes far beyond that. To develop and maintain a successful medical practice, you must know your patients – where they come from, how far they’re willing to travel and in what demographic groups they are included.
While using the New Year to reflect on personal goals is a great idea, this time of year should also be used to evaluate your practice.