December 14, 2016

12 Days of Points’ Blogs: A Year-End Highlight Reel

In celebration of the holiday season and to recap a great year of blogging, we have compiled the 12 Days of Points’ Blogs. Here, you will find some of the best and most informative blogs from our 2016 archives. If you are new to the world of healthcare marketing or would like to learn a bit more about what we do here at Points, check back for the next 12 days as we reveal our favorites!

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October 10, 2016

Sticks and Stones … In This Case, Words Can Hurt

From shoes to furniture and tools to cosmetics, you can read about other people’s experiences with the product under consideration before pulling the trigger. These reviews and commentary strongly influence buying decisions and can make the difference between flip or flop.

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August 29, 2016

Understanding Your Patients Is the Key to Growing Your Practice

Doctors often believe that this is the key to growing their practice and generating a steady stream of new patients. Of course, all of this is valuable and can drive word-of-mouth referrals. But, it goes far beyond that. To develop and maintain a successful medical practice, you must know your patients – where they come from, how far they’re willing to travel and in what demographic groups they are included.

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