Reputation Management is something that many businesses have heard about – healthcare practices especially. Digital marketing companies often promote that
From shoes to furniture and tools to cosmetics, you can read about other people’s experiences with the product under consideration before pulling the trigger. These reviews and commentary strongly influence buying decisions and can make the difference between flip or flop.
Perception is reality to the person who was offended by the interaction, it’s not about the intention of the conversation. Enforcing behavioral guidelines in a code of conduct ensures that any action taken later is not seen as “personal” or unwarranted by the disruptor because it has already been set out in the arrangement.
Online reviews are the internet version of word-of-mouth advertising and should be a major part of any healthcare digital marketing strategy.
Last time, we discussed how to get rid of a negative review from a number of different review sites. Today,
What Should a Doctor Do When They Get a Poor Online Review? Bad physician reviews happen, even to the best of
This is the first of a three-part series on Reputation Management. As such, this section serves as a “101 course”,
Years ago, word of mouth traveled around town. If someone had a bad experience (for example, with a physician), that
We have even seen evidence of clients suffering online defamation from competitors and previous employees. The big question asked is then, “How do I handle online defamation?”
We have found that there are 4 primary ways that medical practices are losing money online that they usually aren’t aware of that need to be fixed.
At Points Group, we understand what marketing strategies and measures clients need for growth. The following is a client case study that shows how we can achieve that goal.
Should the healthcare industry be using Yelp? For now, yes, but only to a limited extent. There are many problems with Yelp and we only anticipate them growing.