Social Media

As physicians go about their day-to-day tasks of consulting patients, running tests and diagnosing illnesses, the thought of maintaining a social media presence...

With more than 40 percent of consumers stating that information found on social media influences their healthcare decisions, it’s never been more importan...

In celebration of the holiday season and to recap a great year of blogging, we have compiled the 12 Days of Points’ Blogs. Here, you will find some of the bes...

Ah, the holidays. The season of giving and merriment is officially upon us ... and now is the time to strike if you're looking to score some quality brand reinf...

Social media has earned itself a solid footing in the business world. Ask most business managers if social media is important to their overall marketing strateg...

The world of social media is ever-changing, and Facebook is generally at the forefront of such change, updating its algorithm constantly. Many other social medi...

Everyone you know has a social media profile: Your friends, your grandma, even your dog has a social following. But what about your medical practice?...

Creating quality content is imperative, but if no one engages with your content, like the fallen tree in the forest, does it make a sound? You want "loud" conte...

Twitter has provided the healthcare industry with a platform to express relevant news and advancements within medicine via short, informative “tweets.”...

Practices, like yours, use social media to interact with patients on a more personal level. But have you ever considered social media as a tool for reputation m...

The Internet has been both a blessing and a curse for many healthcare practices. For those without a website or any online presence, it’s been a curse. Th...

What online marketing tactics should your practice engage? Here are 6 important strategies you probably should be using and, for a competitive advantage, here a...

The technology for showing ads to visitors as a way of inviting them back to your website is called Retargeting. It works by placing a small piece of code on al...