September 9, 2021
TikTok Has Officially Dethroned YouTube In Monthly Watchtime
According to a recent report from app analytics firm, App Annie, TikTok users have surpassed YouTube users in monthly watchtime…
December 11, 2020
A Year In Social Media: Top 7 Trends Continuing into 2021
2020 has been an “interesting” year. Between stay-at-home orders and quarantining, we’ve spent more time at home, connecting with family…
August 21, 2020
5 Statistics That Show Healthcare Social Media is Changing in 2020
Everyone you know has a social media profile: your friends, your grandma… maybe even your dog has a social following….
August 10, 2020
Five Email Retargeting Best Practices
The technology for showing ads to visitors as a way of inviting them back to your website is called Retargeting. It works by placing a small piece of code on all pages of your site.
July 27, 2020
Banning TikTok? I Don’t Think So!
As everybody has probably heard, the US is threatening to ban TikTok. No doubt, this ban would have a major…
December 12, 2019
Improve Your Customer Service with Social Media in 2020
Savvy brands have long known that social media is not just for selfies. Social media is a chance to connect…
May 15, 2018
3 Reasons Social Media is Essential for Your Practice’s Success
As physicians go about their day-to-day tasks of consulting patients, running tests and diagnosing illnesses, the thought of maintaining a…
March 2, 2018
Top 3 Healthcare Social Media Marketing Strategies For Explosive Results & Free Publicity
With more than 40 percent of consumers stating that information found on social media influences their healthcare decisions, it’s never…
December 14, 2016
12 Days of Points’ Blogs: A Year-End Highlight Reel
In celebration of the holiday season and to recap a great year of blogging, we have compiled the 12 Days of Points’ Blogs. Here, you will find some of the best and most informative blogs from our 2016 archives. If you are new to the world of healthcare marketing or would like to learn a bit more about what we do here at Points, check back for the next 12 days as we reveal our favorites!
December 8, 2016
‘Tis the Season for Brand Promotion: Harnessing the Power of the Holidays to Reinforce Your Brand
Ah, the holidays. The season of giving and merriment is officially upon us … and now is the time to strike if you’re looking to score some quality brand reinforcement. This is especially true for practices, and I’ll tell you why: The healthcare industry tends to have a stigma attached to it as being cold, impersonal and devoid of emotion.