Marketing Strategy

Your urology practice should be advertising because your patients and potential patients are one of the most responsive audiences. Take a look at some of these ...

Over the past 10 years, we have seen a complete transformation to marketing driven by the use of more sophisticated tools and technologies. Digital marketing wi...

After approximately a year and a half of testing, Google rolled out its mobile-first indexing in March of 2018. What does that mean, and what does it mean for y...

Despite businesses collectively spending $2 trillion per year on mergers and acquisitions, between 70 and 90 percent of mergers fail. That’s just a fact...

Like so many other facets of our lives that thrive on innovation in technology and easier access to information, the healthcare arena continues to evolve at a r...

The way people consume their media has changed drastically. No longer are consumers set by schedules or glued to their televisions for chunks of time. Beyond th...

When targeting the right audience, it seems that many marketers have abandoned good ol’ snail mail for the more contemporary world of digital marketing. In al...

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A new year is right around the corner, and we’re all asking ourselves the question that no one truly enjoys answering: What is my New Year’s resolut...

In celebration of the holiday season and to recap a great year of blogging, we have compiled the 12 Days of Points’ Blogs. Here, you will find some of the bes...

Your company is growing, and you need to hire to handle the increased workload. Congratulations! Now what?...

In the first part of our series, we discussed how to set up your Revenue Cycle Management (RCM) and the role certain areas of your practice (other than billing)...

In Part 1 of the RCM series, we will explore the key areas to consider before the billing office receives a single claim....

Before you start your next digital campaign, no matter what, where, or how you are advertising, start by building a customized landing page....

In a recent article on Health Space Design, Dan Greenfield, Partner and Co-Founder of Health Space Design, discussed the importance of interior design as a part...

Is your practice doing enough to attract and engage potential patients? Take our marketing quiz to find out....

At Points, we've taken this concept a step further to include community marketing, which allows us to build relationships within the community as well....

People often ask about the moniker we’ve selected for our HR department and assume that it's just a popular new catchphrase we've adopted....

An efficient and effective workflow through a medical practice is dependent upon each process working well....

Very often we find that an employee is hired because he or she possesses a certain skill set. Once that employee walks through the door, the knowledge base does...

When running a business, companies are regularly thinking about making investments to increase growth, whether it’s investing in new technology, new equipment...

Ongoing issues at the desk can cause patient flow problems, financial issues and patient satisfaction concerns....

While using the New Year to reflect on personal goals is a great idea, this time of year should also be used to evaluate your practice. ...

Too often in digital marketing do we focus on the individual parts of a campaign without enough focus on the whole. It is not simply choosing the right keyword ...

With the right process, you will be able to recruit like a pro, hire the right person for the job, strengthen your staff and improve your workflow....

There are countless ways to audit, review and train your staff to ensure that excellent service is provided. Training and development are your constants as you ...

If you have determined that training is the best method for your practice and you have identified a dynamic customer service team, then you are well on your way...

Online reviews are the internet version of word-of-mouth advertising and should be a major part of any healthcare digital marketing strategy....

What online marketing tactics should your practice engage? Here are 6 important strategies you probably should be using and, for a competitive advantage, here a...

How to build and maintain a positive customer service atmosphere - not only for your front desk or call center employees but for all members of your team....

The technology for showing ads to visitors as a way of inviting them back to your website is called Retargeting. It works by placing a small piece of code on al...

Last time, we discussed how to get rid of a negative review from a number of different review sites. Today, we are going to take a step back and look at your on...

Buyer personas, as the name implies, are fictional, generalized personalities that reflect your ideal customer....

Using the catch basin analysis to make strategic decisions about where to invest in the geographic expansion of your healthcare business and where to best......

This is the third blog in a series on the need for healthcare practices to understand the Catch Basin Analysis. In this blog, I will explain how and why it is i...

For the geographic growth and expansion of a practice you must to understand where your opportunities and risk areas are....

Your practice has a catch basin (geographic location where your patients live and work) and target groups that you must define in order to get the most......

Events can make a great impact on your practice as long as they are done right. They should be well thought-out, something you are passionate about, marketed pr...

It is very common for practices to overlook the retention of patients but by looking at four components of retaining patients your practice will see a great imp...

Many companies in healthcare do what I call “Feel good marketing." They invest in marketing activities that seem to be the right ones, but their decisions for...