October 19, 2020
7 Key Steps to Digital Marketing Campaigns
Too often in digital marketing we focus on the individual parts of a campaign without focusing on the whole patient…
August 10, 2020
Five Email Retargeting Best Practices
The technology for showing ads to visitors as a way of inviting them back to your website is called Retargeting. It works by placing a small piece of code on all pages of your site.
August 7, 2020
Reaching Target Groups: Can You Guess the Right Marketing Channels? (We didn’t.)
In a recent survey of more than 580 professionals, MarketingCharts* found very interesting results regarding which methods are most effective…
January 9, 2020
Urology Patients Are Ready for Ads
Your urology practice should be advertising because your patients and potential patients are one of the most responsive audiences. Take…
August 2, 2018
Are You Ready for Cognitive Marketing?
Over the past 10 years, we have seen a complete transformation to marketing driven by the use of more sophisticated…
May 15, 2018
What You Need to Know About Google’s Mobile-First Indexing
After approximately a year and a half of testing, Google rolled out its mobile-first indexing in March of 2018. What…
May 15, 2018
Avoid the pitfalls of branding after a merger and come out with a stronger brand for the new business.
Despite businesses collectively spending $2 trillion per year on mergers and acquisitions, between 70 and 90 percent of mergers fail. That’s just…
May 15, 2018
What the Future Holds for Healthcare and Its Marketing
Like so many other facets of our lives that thrive on innovation in technology and easier access to information, the…
March 2, 2017
Changing Trends in Television Provide Opportunity for Small Businesses
The way people consume their media has changed drastically. No longer are consumers set by schedules or glued to their…
February 17, 2017
Direct Mail: Old School or Really Cool?
When targeting the right audience, it seems that many marketers have abandoned good ol’ snail mail for the more contemporary…