Writing Healthcare Marketing Content: What You Need to Know
Creating healthcare content is like putting on a freshly starched collared shirt: it looks clean and sharp, but moving around in it can be difficult.
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Lights! Camera! Action! We’re on Good Morning America!
With preparation, passion and a world-class support team, Points Group worked together with HeritX (client) to get a segment on ABC’s Good Morning America, the #1 rated network morning show in the country.
A Lesson From Bring Your Kid to Work Day: What Your Children and Employees Need to Hear
Every year, on the fourth Thursday in April, 37 million people at 3.5 million companies bring their children to work. At Points Group, we welcome the joy of this day (read: chaos) as well as the responsibility. What are some valuable lessons we can teach?
Peeking Behind the Curtain: Points Group Celebrates an IT Legend
Rich Blonski, our very own head of IT and Software Development, recently celebrated 10 glorious years with Points Group as
Using GIFs to Enhance Your Online Presence
The internet is a constantly evolving creature that seems impossible to keep up with. Staying on top of online trends
Direct Mail: Old School or Really Cool?
When targeting the right audience, it seems that many marketers have abandoned good ol’ snail mail for the more contemporary
Heart Health and the Power of Exercise
Heart Health and the Power of Exercise What is more essential, more at our core and more poetic than our
Top 10 Things Every Healthcare Website Needs
In today’s world of healthcare, having a website is critical. But not just any website will do. There are certain
Reduce, Reuse, Recycle: The Value of Repurposing Your Content
There is nothing quite like taking something old and making it new again. How many times as a child did
Points Group Outperforms Industry by 40.78% in Google AdWords
Recently, Wordstream, an online advertising management platform, published a study looking at some key performance indicators for Google AdWords campaigns
From the Horse’s Mouth: Delivering Well-Rounded Healthcare Content Through Facts AND Storytelling
To start my little rebuttal, I would like to first acknowledge the points in the article in which I did agree:
