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The rise of mobile continues! Google has announced that it will be switching to a mobile-first index, meaning that their primary index will become mobile where ...

Healthcare practices generally understand that they need a website. What most practices don’t realize is that their website is consistently costing them o...

You've spent money on a logo, marketing materials and uniforms - maybe even some signage for your waiting rooms and offices, but what about your staff?...

Developing scripts for your call center is a great way to formally communicate how you would like phone calls and inquiries to be handled at your practice....

Gloria Averbuch has been an author and broadcaster for over four decades. She is an award-winning author of 13 books on sports, health and fitness. I sat down w...

What Should a Doctor Do When They Get a Poor Online Review? Bad physician reviews happen, even to the best of doctors. Someone on the office staff may have a b...

This is the first of a three-part series on Reputation Management. As such, this section serves as a “101 course”, brushing over common questions an...

Over the years, Points has helped many companies grow. One of the common mistakes and major obstacles that we see neglected by healthcare companies is the need ...

Maybe your practice is growing and you’ve realized that the incessant phone ringing is too much for your current staff. Or, maybe you’re on the cusp...

In the simplest of terms, email marketing is marketing directly to a large group of people via email. As such, email marketing in healthcare is an efficient way...

Once you have decided to embark on training for your customer service staff, it is important that you chose a training provider who will build a comprehensive p...

In 2015 and beyond, simply having a healthcare website isn’t enough to grow your practice. Today, there is an abundance of free website builders along wit...

Are you interested in learning how infographics can improve awareness for your practice? Click to learn all about their power through our Points Group exclusive...

Years ago, word of mouth traveled around town. If someone had a bad experience (for example, with a physician), that person told ten friends who may have each t...

Top Medical Marketing Do's and Dont's. Digital marketing, print advertising, and how to build your practice's brand awareness....

Patients have many options when it comes to choosing healthcare providers. Beyond physician expertise, practices must now compete in every aspect of the patient...

Most healthcare practices have either had the conversation, are considering it or are currently undergoing it. I’m referring to a practice merger or acqui...

Creating healthcare content is like putting on a freshly starched collared shirt: it looks clean and sharp, but moving around in it can be difficult. With serio...

With all the buzzwords, lingo, tools and metrics out there, making sense of the digital landscape can be challenging and confusing for the owner or manager of a...

Research shows that mobile device usage is increasing dramatically, and as a result, desktop websites could be less important than you think....

Google AdWords has traditionally dominated the online advertising space. However, recent reports have shown significant growth in social media advertising and a...

Thomas Hofstetter, Founder & Managing Partner of Points Group, completed the 8th Annual KEYS100 Ultramarathon Race on Saturday/Sunday, May 16-17, 2015....

Points Group has unique expertise in medical marketing, reflected in providing a valuable forum for doctors who take to the airwaves in a weekly program....

Google has officially announced that on April 21 it will be making a major change to its algorithm affecting mobile search results: mobile friendly websites......

Twitter will now give Google real-time access. This means that search results could potentially include tweets posted only minutes earlier....

The Asbury Park Press featured an article with consumer tips on how to find the best doctor. Points Group is uniquely equipped to give the “insider look” on...

With the increasing push on semantic keywords, your content should be less keyword focused and more concept focused. Using specific terms isn’t as......

Many agencies that specialize in one niche like healthcare also create cookie cutter solutions that they use for clients. While the cost reduction......

We have even seen evidence of clients suffering online defamation from competitors and previous employees. The big question asked is then, “How do I handle o...

We have found that there are 4 primary ways that medical practices are losing money online that they usually aren’t aware of that need to be fixed....

In the spirit of Halloween, here are ten frightening website mistakes that make us cringe at the thought of all the missed opportunities....

At Points Group, we understand what marketing strategies and measures clients need for growth. The following is a client case study that shows how we can achiev...

It is critical for medical practices to understand the value of SEO and how to get started in order to maximize their growth potential....

Social media is far more than just a channel for your marketing strategy. It is a new forum of discussion between friends, family, and those with similar intere...

In today’s landscape, consumers pay attention to the advertisements that are tailored to their interests and lifestyles, and to those able to conveniently con...

We base our decisions and recommendations to our clients on statistics that we are constantly gathering. Not only has this approach drastically boosted our succ...

What are my patients looking for? What do they search for online? What do patients want and need to see? What do they see online when they search for our busine...

Since the inception of the Internet and the rise of digital marketing, certain practices have risen and fallen, become relevant and become obsolete. ...

Why is SEO expensive? It really isn't, especially when you understand the work that goes in, and look at the ROI it brings if done right....

Historically, the healthcare industry has been lagging behind other industries when it comes to innovative business models and adopting new technologies for imp...

Should the healthcare industry be using Yelp? For now, yes, but only to a limited extent. There are many problems with Yelp and we only anticipate them growi...

Optimizing your site for local search will increase your visibility to consumers who are interested in your product or service and are already in your immediate...

Because our world is rapidly changing, especially in technology, it is essential to keep up on trends. Being unaware of trends or sticking our heads in the sand...

Asking how much you should pay for SEO is kind of like asking how much you should pay for a car. There’s a lot of variation. I’m not paying as......

The USA vs. Portugal Neilson ratings were released and an estimated 24.7 million people watched the game. This is more than the number of people that watched th...

Once your keyword research is done and you have some good long tail keyword ideas, how to you actually implement your keywords?......

So what is the big decision that needs to be made? It has nothing to do with electronic medical records or other technology, but rather implementing a practice ...

Long tail keywords are a great way to get highly targeted, relevant traffic to your site. How can you find the long tail keywords that are relevant to your busi...

It is a fact – more people are looking for medical practices, doctors, and hospitals online than they are in magazines and newspapers.......

Attracting and retaining patients is critical to the growth of a medical practice. Your office staff is more than just the friendly faces behind the front desk....