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In healthcare, many websites have blogs that haven’t been updated in years or are just used for news and advertisements. Ultimately, a blog needs to be a part...

Give your medical practice the ability to compete, and dominate, the search results for people searching in their area.......

A a significant number of medical practices are making some serious mistakes in their SEO campaigns. Here are 5 of the most common medical practice SEO mistakes...

You’ve been there before - a major roll out of new processes at your company. Leadership gets excited and says that this time will be different......

Google has come to the conclusion that for the most part, link dropping on forums has become a spammy practice....

A website designed by college students on summer break will not have the same quality as a website developed by an agency with experience in medical healthcare....

Some businesses have taken notice of the difference in local search results and have taken advantage of it, funneling valuable, local potential customers to the...

A website is your first chance to make a good impression. You can nail it, or fall short. Avoid these common pitfalls and you’ll set your business up for onli...

If you hear any of the following from someone claiming to be an SEO expert, politely excuse yourself at the first opportunity....

There has been a new ruling from Europe’s highest court on Tuesday, May 13th, that forces Google to remove search results containing irrelevant or outdated p...

A full SEO campaign requires many different aspects to be successful, so it is hard to say that one thing is more important than another, but I will tell you wh...

Links to your website from other sites show Google how important other people online feel that you are. For this reason, link building becomes an important part...

There are two problems here: a lack of ethical business practices within the SEO community and a lack of comprehension from some of the businesses we work with....

When it comes to deciding if your medical practice needs a website, (practice) size does not matter. A one-doctor shop, a hospital system and everything in betw...

Using Twitter as the tool to change your reputation is a bad idea. The problem with Twitter is that it can’t be controlled. Sure, you can control your own acc...

Schema.org microdata helps Google generate what are called "Rich Snippets” for your page in the search results. These Rich Snippets look noticeably different...

People aren’t just using their mobile devices for Facebook. Tablets and phones are now portable research devices, and your practice needs to be taking advanta...

It’s time for the ultimate marketing spring-cleaning! Take some time to tackle those business chores you’ve been avoiding for the past few months....

Today's post will cover setting up a new profiles in Google Analytics, blocking specific IPs, and setting up conversion goals....

As of the end of March, Yahoo! has officially joined Google in blocking keyword data, and Google is reporting it differently in Analytics, causing some extra co...

Avery asked Points to help them with the implementation of an effective SEO/SEM strategy with a heavy focus on SEO, since the budget for an effective SEM campai...

The medical practices that are agile in reacting to recent changes and brave enough to make bold decisions are the practices that benefit most from new opportun...

Does your medical practice website take advantage of current technology and trends? A clean, modern and professional website will help you attract and retain pa...

Last week, I discussed how you use Google Analytics for your SEO efforts. It was admittedly an ambitious topic to try to tackle in one blog, and I left......

Your medical practice’s website is a reflection of who you are. It’s very much like a first date. You dress up nice, show off your best qualities, and woo...

Recording, sharing, and effectively using organizational knowledge is especially critical as your practice grows....

I was recently reading an article about what questions you should ask your doctor and it hit me: these are the same questions a doctor should ask their marketin...

Reporting and analysis is the final stage of any SEO campaign and Google Analytics is where you go to take a look at all of the traffic you have (or have not) g...

In the past six months there have been some pretty big changes that should have you focusing on web strategies outside of your own website....

Your scheduling department is in a position to help you grow your medical practice by engaging with prospective patients and selling them on your doctors and se...

Before video development or event planning, there are a few fundamental marketing initiatives a medical practice should have before we dive into bigger campaign...

You want your website to be built around the keywords that people are searching for, provided of course that your website is a valuable destination for people s...

Most medical practices have limited marketing dollars that they can spend to acquire new patients, so deciding between SEM and SEO sometimes is a difficult deci...

Whether you have a dedicated call center or a single person responsible for scheduling new patients, there are important details to consider when it comes to th...

One of the most common questions I have been asked by my medical/healthcare clients is, “Where should I spend my marketing dollars?"...

As a marketer I know that it is never just one thing that creates the result. In a way you have to create a “perfect storm” for something like this to happ...

There is significant value in SEO and the return on investment can be quite high and long lasting. Don’t overlook it....

A good marketing team will be able to anticipate your needs, offer advice on how to grow your business, and set your practice up to attract and retain new patie...

“What should I write about?” When you answer this question strategically, it can have a much bigger impact on your website’s performance....

Google Search consists of an almost totally blank page that features the Google logo, an input field (the search bar), and two buttons, “Google Search” and ...

If you are having trouble communicating a new service or product, we have a go-to method that typically results in new patients....

Like it or not, you will be judged on how you’re your website and Facebook page look and on what others are saying about you on review sites....

If you are new to SEO, chances are you are probably more than a little skeptical about it. Hopefully, I can make a believer out of you....

Everyone has their own unique issues but I have found 10 common mistakes or issues that seem to plague most healthcare practices. ...

As a result of this update, multiple listings for the same business should not be appearing any more in local Google search results....

The patient experience does not start or end at the doctor’s office. Perception is built by gathering information from multiple channels, whether it is throug...

Reputation management, specifically online reputation management, is how you control what people see regarding yourself or your company online.  You are managi...

Any practice trying to broaden their audience will face this dilemma: should we create a mobile site, or would our needs be better met with a mobile app?...

CRM stands for "Customer Relationship Management." With CRM, you can store customer and prospect contact information, accounts, leads and sales opportunities in...

The year 2013 marked interesting trends with massive shifts that affected healthcare brands. Mobile marketing was given much deserved attention, trust was seate...