Are you interested in learning how infographics can improve awareness for your practice? Click to learn all about their power through our Points Group exclusive infographic.
Years ago, word of mouth traveled around town. If someone had a bad experience (for example, with a physician), that…
Top Medical Marketing Do’s and Dont’s. Digital marketing, print advertising, and how to build your practice’s brand awareness.
Patients have many options when it comes to choosing healthcare providers. Beyond physician expertise, practices must now compete in every…
Most healthcare practices have either had the conversation, are considering it or are currently undergoing it. I’m referring to a…
Creating healthcare content is like putting on a freshly starched collared shirt: it looks clean and sharp, but moving around…
With all the buzzwords, lingo, tools and metrics out there, making sense of the digital landscape can be challenging and…
Research shows that mobile device usage is increasing dramatically, and as a result, desktop websites could be less important than you think.
Google AdWords has traditionally dominated the online advertising space. However, recent reports have shown significant growth in social media advertising…
Thomas Hofstetter, Founder & Managing Partner of Points Group, completed the 8th Annual KEYS100 Ultramarathon Race on Saturday/Sunday, May 16-17, 2015.