November 5, 2015
Does Your Staff Truly Represent Your Brand?
You’ve spent money on a logo, marketing materials and uniforms – maybe even some signage for your waiting rooms and offices, but what about your staff?
November 3, 2015
The Essential Keys to Phone Scripting and The Avoidable Pitfalls
Developing scripts for your call center is a great way to formally communicate how you would like phone calls and inquiries to be handled at your practice.
October 29, 2015
Interview Inception: The Ins and Outs of Interviewing
Gloria Averbuch has been an author and broadcaster for over four decades. She is an award-winning author of 13 books on sports, health and fitness. I sat down with Gloria to get the inside scoop on the art of interviewing.
October 26, 2015
How Do I Get a Negative Review Removed?
This is the first of a three-part series on Reputation Management. As such, this section serves as a “101 course”,…
October 23, 2015
Restructuring – A Necessary Thing to Do for Growth
Over the years, Points has helped many companies grow. One of the common mistakes and major obstacles that we see…
October 21, 2015
Why Is Email Marketing Necessary?
In the simplest of terms, email marketing is marketing directly to a large group of people via email. As such,…
October 16, 2015
The Kind of Audit Your Practice Desperately Needs and the Steps You Take to Achieve It
Once you have decided to embark on training for your customer service staff, it is important that you chose a…
October 15, 2015
Top 6 Reasons Your Website Is Not Producing New Patients
In 2015 and beyond, simply having a healthcare website isn’t enough to grow your practice. Today, there is an abundance…
October 14, 2015
Why You Need Awesome Infographics in Your Marketing Arsenal
Are you interested in learning how infographics can improve awareness for your practice? Click to learn all about their power through our Points Group exclusive infographic.
October 8, 2015
Increasing Your Revenue With Doctor Review Sites
Years ago, word of mouth traveled around town. If someone had a bad experience (for example, with a physician), that…
