Your website is one of your practice’s most important assets. When it comes to building a website, there are so many tools available that make it seem like a piece of cake. However, not all tools are created equal.
Welcome to Points Group’s newest blog segment, Ask the Agency. Each blog will feature our employees’ top answers to common marketing questions. This first installment features the very high-level question that we often hear from prospective clients looking to start marketing their practice, Where do we begin?
It’s 2017. Every business, regardless of the industry, must have a website. Gone are the days when people looked to
In recent years, there has been a huge boom in creative prototyping and workflow tools that allow for a better understanding between designers and website developers. Leading design tool companies, such as Adobe and InVision, have been pushing for a more immersive and efficient workflow between designers and developers. They have been building new tools that fit the complex needs of both designers and web developers.
A new year is right around the corner, and we’re all asking ourselves the question that no one truly enjoys
In today’s world of healthcare, having a website is critical. But not just any website will do. There are certain elements your website must have if it is going to prove beneficial for your practice. Below, I have outlined what I believe to be the top 10 things every healthcare website must have.
The rise of mobile continues! Google has announced that it will be switching to a mobile-first index, meaning that their
By now, we should all know when creating a website, the single most important thing to get right is user
In September, Google will launch Chrome 53, its newest edition of the popular web browser, Google Chrome. Chrome 53 is a significant update because it will set the stage for the inevitable death of Adobe Flash.
If you haven’t been living under a rock for the past five years, you’ve probably heard the term UX design. And you’ve probably thought to yourself, “Ugh, another internet trend that only the creator of the term truly understands.” I know I did, but it turns out, we were both wrong.
Maintaining your website is crucial to relevancy and security in this predominately digital world.
Content is king! If you started looking into search engine optimization (SEO) and content marketing, you’ve probably bumped into this phrase at least once.