Points Group has a strong development and infrastructure team that provides full-stack software, website development and marketing infrastructure services. Today’s marketing infrastructure goes well beyond websites and often includes critical integration points into the operational infrastructure and processes of businesses.
Award-winning website development
When your business has outgrown your current website, or you cringe when you give out your link, or you’re stuck in a proprietary platform that has left you shackled to outdated and inflexible technology, it’s time to face the inevitable: You need an upgrade. Your website should be a source of pride–a great customer experience across all devices with a good design, ease of navigation and, above all, accurate representation of your current brand. We make it our business to stay on top of trends in website development and create sites that are current, built to deliver a top-notch user experience across all devices, beautifully designed and search engine optimized.
Developing a website that is focused on selling products requires much more than just an attractive online store design. First and foremost, security is essential. At a time when identity theft and data breaches are regular players in the 24-hour news cycle, ensuring a safe and secure shopping environment is critical for both your customers and your business. Customer-facing features like mobile shopping, guest checkout, mobile payment options (such as Apple Pay and Google Wallet) and an easy-to-use product search are all important things to take into consideration. Business workflow features like inventory control, shipping/warehouse integration and payment processing also add to the complexity of eCommerce. Our goal with any eCommerce development project is to strike the right balance of features that will help you offer the online shopping experience that your brand and your customers deserve.
Customer relationship management (CRM)
Looking to grow leads, improve efficiency, help decision-making and increase data security all while being more productive? Then a customer relationship management (CRM) system might be one big step in the right direction. CRMs are an invaluable tool, but only when implemented correctly and customized to best suit the needs of the business and its users. At Points Group, we’re not just CRM enthusiasts for ourselves, we’re also experts at developing your CRM into the powerful business tool you need and expect it to be.
Marketing automation is a powerful engine that can produce qualified leads and relevant customer data to help grow your business. When your marketing automation is integrated into your CRM, it goes a step farther. From choosing and implementing the correct marketing automation tool to making the connection into your existing (or new) CRM, Points can help you every step of the way.