fbpx

Digital Product Development (Publishing)

Objective

One of the largest publishing companies in the world approached Points Group in 2006 to develop five new online-based products for the Life Science Industry.

Strategy & Execution

Over a two-year time frame, Points developed a product, a go-to-market strategy and project managed the development of the products. For one of the products, Points Group was also responsible for the development of the software.

Results

Two years after the products were introduced to the market, their combined revenue generated for the company was over $20 million.

RELATED POSTS

April 19, 2013

Points Group Ranked As Top 30 Digital Marketing Agencies In NJ

Read More

April 19, 2013

The Importance of YouTube for Healthcare Marketing

Read More

April 19, 2013

TikTok Has Officially Dethroned YouTube In Monthly Watchtime

Read More

April 19, 2013

Does Email Marketing Work for Gen Z?

Read More

Contact

Categories

Points Group stands firmly with Ukraine in support of peace. Learn more about how you can help support the people of Ukraine.
+