Are you at risk of losing patients because of what they see online?
Perception is everything. Before a potential patient gives you a call or walks into your office, you have already been researched online. When they look you up, what are they seeing? Negative reviews, fraudulent charges and other unflattering comments about your healthcare practice will cause you to lose their business before you ever receive a phone call. In healthcare, one patient can be worth a significant amount of money. Just one patient per month that sees negative information and decides to go elsewhere can cost tens of thousands of dollars every year – and in some cases well into six figures. That’s where Points Group can help.
Is this what prospective patients see on your Healthgrades profile?
Our online reputation management specialists know how to ensure that you’re putting your best foot forward with review sites like Yelp.com, Vitals.com, RateMDs.com, Healthgrades.com and ZocDocs.com, as well as handle any other problems that come up in search results.
Reputation Management Services
Proactive Reputation Management
Our proactive services are designed to enhance a positive online image that helps to solidify a potential patient’s decision.
- We position you as the “go-to” healthcare provider in your field.
- We promote what you do, show results of satisfied customers, and bring you positive results.
- This also makes potential damage control much easier, as almost anyone in a consumer-facing industry has a negative experience sooner are later. If someone, rightly or wrongly, posts negative content, it will be a speck in a sea of positivity.
Reactive Reputation Management
Our reactive services are designed to counteract negative reviews and material. Whether a potential patient is researching physicians, or just looking for a phone number, you don’t want them to see the bad reviews from one or two patients at the top of their search results. Our reactive reputation management services are threefold:
- We suppress negative content to page 2 or 3 of a Google search result.
- We strategically respond to any negative content.
- We identify and address the core problem resulting in negative reviews, such as front desk staff training, refining practice processes, and any other issues causing negative content to surface.
Why Points Group?
Unlike many SEO agencies or PR companies who have a sole focus, Points Group has a unique multi-disciplinary approach to address reputation management issues before or after there is an incident. We have extensive experience in SEO, Social Media, PR, and consulting that enables us to put together a comprehensive package to not only manage your reputation and control search results, but also present a strategy for dealing with issues at their core, while promoting business growth.
We also know healthcare. Other agencies may know marketing and reputation management, but they don’t understand the intricacies of healthcare marketing like we do. We have the expertise needed to navigate compliance issues, industry-specific websites, healthcare-related content, and we know how to best utilize marketing tactics in the unique world of healthcare.
Your reputation is too important to leave to chance. Don’t continue to lose patients because of what a few people are saying. Give Points Group a call and see how we can increase your reputation… and profits.
Interested in learning more about Reputation Management? Check out our blogs.
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