Everyone knows that social media is rising quickly and is an important aspect of a company’s overall marketing strategy. Social media is not only an avenue to increase brand awareness and bring in new leads, but also has a very high correlation to search engine rankings. We firmly believe that for almost any business, a social media campaign is an essential component.
So, how do you build up a following on social media? There are plenty of companies offering to sell social media followers in bulk. These followers are seldom legitimate, and ultimately won’t help your cause. Testing these with verification services is also generally unreliable. To test this, we ran verification testing on a twitter account that we grew to 450,000 followers and another test account that we created and bought 5,000 fake followers for. The results came back that there were a significant number of the 450,000 followers that were fake, while almost all of the 5,000 we bought were real (upon looking at the profiles, it was obvious that they were not).
So, how can you legitimately buy social media followers? As a general rule, you can’t just go out and buy them. But, through social media advertising, you can spend a little money for followers that are almost guaranteed. Through promoted posts, you have an almost guaranteed audience. With content that’s even just a little bit compelling, you’ll gain some traction from real people. Here are two quick examples of how to do this on the most popular social media sites.
How to Buy Followers on Facebook
Buying followers on Facebook rarely works through a fly-by-night company. However, advertising on Facebook is simple and it can directly translate into likes. Facebook advertising can have two ultimate targets – your Facebook page or your company’s website. Though there is value to advertising on Facebook to bring traffic to your website, you can specifically increase the number of likes on your Facebook page through advertising it – particularly through promoted posts.
Types of Ads on Facebook
There are two main types of ads on Facebook. Some ads are featured on the right sidebar. We do not typically recommend these ads if you’re looking to increase your Facebook following.
The other main paid option on Facebook is promoted posts. Promoted posts show up in the newsfeed of the targeted audience (you can target by location, age, gender, education, and a lot more). These posts are a great way to enhance the likes on your page – especially if your content is even remotely interesting or relevant. Best of all – these promoted posts are generally very cheap. Your post can reach an audience of approximately 10,000 people for your local business for the cost of $50. So, although you aren’t actually buying followers, you are buying direct exposure to users who are more likely to “like” your page.
Buying Followers on Twitter
As is true with Facebook, we do not recommend buying followers on Twitter, but sponsoring Tweets instead. Like Facebook, sponsored Tweets can be highly targeted to location, gender and more. Sponsored tweets can also be targeted by keywords that other users are utilizing, allowing for very specific targeting.
The sponsored posts appear at the top of the user’s feed, guaranteeing that it will be seen. However, Twitter advertising is more expensive, it is harder to make a compelling enough message in 140 characters, and there isn’t the same quick correlation to a follow as there is to a Facebook Like. A good post can quickly see a lot of followers though and build solid brand recognition.
What Do I Do Next?
If you have a Twitter account or a Facebook page, you can begin advertising. However, we do recommend spending the extra money to have a professional manage the effort for you. This isn’t just because we’re an agency that handles social media (but let’s be honest, we are and we’d love to help you). It’s because we’ve seen how having a professional manage the account can bring much greater results. Not only are the results better, but it also frees you up to do what you do best instead of trying to figure out what social media users react to best.
If you don’t have the available funds to hire an agency, most social media platforms make it easy to begin advertising (after all, they get the money!). You may have some difficulty at first landing leads, creating conversations, and making conversions, but keep at it. Persistence and trial and error are strong learning tools. While an agency still may be more effective (After all, this is what we do. Every. Day.), practice will certainly make your advertising better.