So, you’ve scheduled your video shoot and taken the first step toward creating a great video for your practice. Now what? Points Group handle the majority of what is involved in prepping for a video shoot, but there are a few steps you can take to make the most of your video shoot.
1. Think About Your Goals
The video should serve a purpose and help you reach your goals. Most of the time, these goals will be set before a video shoot is booked. For example, maybe you scheduled a shoot for a specific condition video, a doctor bio, or a video detailing a service your practice offers. Once you know the topic of the video, it is important to start thinking about what your goal in having this video is. Examples of some goals you may have include:
- Increase appointments for a certain service
- Increase awareness about a condition/service
- Educate patients on a condition and its causes/treatment options
- Create a personal connection with patients before they come to your office
2. Know What You Want to Say
With your goal in mind, start thinking about what you want to say in the video. If you are shooting your video with Points Group, we will send you a list of some sample questions that we will ask you during the shoot so that you can think through your answers. Often, people feel they can talk freely about the topic of the video and do not feel the need to prepare answers beforehand. However, if you have never been in front of a camera before this may be more difficult than you expect. The camera can sometimes make people nervous and make it more difficult to speak freely. Coming to the video shoot with something prepared will make it easy to stay calm, cool, and collected on camera.
3. Dress the Part
If you are taking time out of your day to shoot a video you want to make sure it comes out the very best. Although using the proper video equipment is important, it is also important that what you look and feel your best for filming. Taking the extra time to do your hair and shave or put on makeup will make a world of difference for the finished video. Carefully consider the clothing that you are planning to wear. You’d be surprised, but something as simple as the color of your shirt can affect the way you look on camera. Check out our guide to being camera ready for more tips and tricks.
4. Tidy Up
If your video shoot is on-location, make sure to tidy up the space before the shoot. The camera crew will more than likely need to move furniture around to set the stage and get the lighting right. Make sure you put away any breakable items that you don’t want them touching or moving. The crew will handle the heavy lifting, but you can save yourself the anxiety by doing a little tidying up prior to the day of the shoot.
Congratulations on scheduling your video shoot. With this guide, you will be prepped and ready to make the best of it.