Traffic to your website is great, but what do visitors do when they get there?
Conversion optimization is the art of turning website visitors into leads. At Points Group, we have extensive knowledge of typical website user behavior and combine that knowledge with technical expertise to organize your website and content so that it encourages users to engage with you. We can track the pages people visit on your website, how long they stay there, their mouse movement and specific areas where they click. By tracking visitor behavior to know exactly what they’re doing (and not doing), we are able to make adjustments to your website to maximize your website’s conversion rate.
DID YOU KNOW THAT:
You only have 8 seconds to grab a visitor’s attention?
Utilizing a website chat tool can increase your conversions by 38%?
Using videos on landing pages can increase conversions by 86%?
Button color can have a dramatic effect on user engagement?
In simplest terms, our conversion optimization services start with a detailed analysis of your website. Once baseline data has been established, we take a long hard look at the analytics to determine what changes will bring the biggest return on investment. We test the strategy utilizing A/B testing and determine how the changes affect user behavior. Finally, adjustments are made based on our findings.
Conversion optimization services often include:
- In-depth analytics and tracking, including the use of Google Analytics, heat mapping and mouse movement and click tracking
- Integration of an online chat feature
- Development of white papers and promotional material
- Creation of optimized contact forms
- Website structure and aesthetic changes to encourage click-through
- Mobile-friendly website development and optimization
Points Group doesn’t just optimize your website, we also have decades of consulting experience to help you determine the best strategies online and offline to make sure your conversions are as profitable as possible. Want to see how much better your website could perform? Give us a call, and we’ll turn your website from a brochure to a lead generation source.