Increase traffic, generate leads
Nothing is worse than throwing a big party, but forgetting to send out the invitations. Nobody will show up. That’s what happens when you spend a lot of money on a website that has not been optimized for search engines. It looks great, but it doesn’t matter because it can’t be found. Google makes 300-400 changes to its ranking algorithm every year. Who is helping you keep track of the changes? Who is making sure you’re at the top of the search results? At Points Group, we are a full-service marketing team that understands the relationship between content, coding, and digital marketing. Our Search Engine Optimization (SEO) experts stay on top of Google’s algorithm changes, so that you don’t have to.
Our Digital Marketing services are separated into three categories:
Website Mechanics includes:
- Optimization of website structure, including URL’s, menus and page loading time
- Optimization of meta data, including titles, descriptions and alt tags
- Content organization, including content siloing
- Implementation of Google Analytics and Google Webmaster Tools
- Regular monitoring, analysis and reporting
Content Marketing includes:
- Website content creation and expansion
- Articles, press releases and blog posts
- Content promotion via social media, news wires and other online distribution channels
- In-depth research and interviews
PPC Services include:
- Keyword research, selection and bid adjustments
- Writing ad copy
- Landing page creation
- Measured number acquisition
- Regular analysis, adjustments and reporting
Why do we consistently get excellent results for our clients? It’s our approach.
- Integrated Marketing: We are not just in the business of optimizing websites, but are a full-service marketing and consulting agency. In addition to personnel specifically dedicated to digital marketing, our published authors, IT and software development professionals, award-winning designers, website developers and experienced marketers and consultants all play a role in creating your digital marketing strategy.
- Local, Human & Professional: The quality of our work is reflected in our commitment to excellence and dedication to our clients. There is no overseas outsourcing or machine-generated content.
- Customized Plans: We do not force your business’s digital marketing needs into cookie cutter solutions. We personalize every plan to make sure you’re getting the right services and solutions to promote your growth.
How Does Your Site Rank?
Is your website optimized for search? Fill out the form below, and we’ll email you a custom report telling you how well your site is optimized.