Are you unsure if your marketing is actually reaching the right audience? With marketing automation, Points Group can help you achieve the ultimate goal of reaching specific groups with personalized, relevant content in order to convert potential users into paying customers.
We develop campaigns by using consumer behavior patterns to identify and segment target groups. With this information, we can create hyper-customized content and communication that is pushed out in an automated or semi-automated fashion using features such as action-triggered emails, dynamic landing page content and automated workflows.
Our team of specialists learns the ins and outs of your business and works hand-in-hand with you to create a strategy that leverages the benefits of marketing automation and helps produce qualified leads.
We’ve successfully integrated marketing automation into many areas, including:
- Email marketing
- Campaign management
- Landing page content management
- Marketing method analysis
- Social media management
Enable your sales team to work smarter
Using marketing automation, you can give your sales team intelligence that can help them engage leads at the right time with the right information. Through the creation of automated workflows, you can nurture new leads and get them closer to conversion before your sales team even picks up the phone. Action-based notifications and dynamic lists will send an alert when it is time to reach out to a lead. Not only will your sales team know which leads are hot, but they will also be armed with data on the lead’s past behavior on your website and information about their interests to help create a personalized pitch.
As an added bonus, your sales team will not need to learn new software
Marketing automation can be integrated into your customer relationship management (CRM) system, providing benefits such as:
- Lead nurturing
- Lead scoring
- Dynamic lists
- Email and text alerts
Benefit from advanced analytics
Because of the way marketing automation tracks a customer’s behavior and journey, we are able to provide you with advanced data and analytics that allow you to calculate precise return on investment (ROI). We will work with you to determine which key performance indicators (KPIs) make the most sense for your business, and through constant monitoring of campaign performance, we will make real-time updates to improve the effectiveness of your campaign and increase ROI.