In this day and age, your social media presence is just as important as your website–if not more so. Social media opens up a direct line of communication with current and potential clients, customers or patients. At Points Group, we can help you make the most of this dynamic communication platform.
Social media content development
You want your social media posts to be read, liked and shared, and the best way to do that is to make them interesting, informative and useful to your audience. We have social media and content experts on staff and available to help craft your content, make sure it’s seen by your target audience and entice your audience to like and comment. You’ll get increased brand exposure and name recognition, plus readers who are engaged with and enthusiastic about your brand and business.
Great content is a great start, but you’ll need more than just interesting, relevant, useful posts. You need readers to read them and–most important–engage with them. Our community management services will help you grow your social media presence to new heights. We’ll be your voice on social media, helping you respond to comments, answering questions and advocating for your brand across all the most popular social media platforms. We’ll help you collect interested, engaged followers who trust you and believe in your expertise.
Influencer marketing can be a great way to multiply your social media efforts. Points Group can help you find the right partner–someone with enough reach and credibility, who is also passionate about and believes in your company or services. We’ll also help you develop a strategy, set a budget and measure your outcomes and return on investment (ROI).
Social media advertisements
When running ad campaigns, you’ll want to meet your audience where they are, and that means social media marketing. From lead generation and awareness building to seamless integration with our other digital marketing options, we’ve got the tools and the knowledge you need to help you find more qualified, engaged customers or patients. And for those brands that do not yet have an established social media presence, we will work with you every step of the way until you’ve built up that critical mass of followers.