At Points Group, we have over a decade of proven experience creating websites for medical practices and healthcare companies of all sizes, from start-ups to long-standing institutions. Our team provides full-stack software development and marketing infrastructure services. We know that today’s marketing initiatives go well beyond websites and often include critical integration points into the infrastructure and processes of your business.
Award-winning medical website development
When your business has outgrown your current website, or you cringe when you give out your link, or you’re stuck in a proprietary platform that has left you shackled to outdated and inflexible technology, it’s time to face the inevitable: You need an upgrade. Your website should be a source of pride—a great customer experience across all devices with a good design, ease of navigation and, above all, accurate representation of your current brand. We make it our business to stay on top of trends in website development and create sites that are current, built to deliver a top-notch user experience across all devices, beautifully designed and search engine optimized.
The right website for you
We understand that businesses have different needs and budgets for their websites, which is why we offer flexible solutions.
For smaller websites, our clients can choose to use our essential website package. Based on our proprietary website framework that works in conjunction with WordPress, we created websites using an open-source content management system (CMS). We specifically designed these websites with our healthcare clients in mind, and have developed all of the necessary features that a practice needs to deliver a valuable online experience for its current and prospective patients, including:
- About the practice
- Doctor bio pages
- Condition/procedure page layouts
- Request appointment functionality
- Patient testimonial feed
- News/blog feed
This type of website is a great option for cost-conscious practices that need a website flexible enough to stay in step with their growth.
Customize your website
Looking for added features that will benefit both your patients and your staff? With our custom development option, you still get all of the benefits of a WordPress CMS website, but with the ability to uniquely tailor your website design, provide added functionality and improve operational efficiency. With your input, our user experience and development team will identify exactly what your website needs to ensure that you are delivered a highly flexible and feature-rich site that will make a great impression on your visitors. Your custom development can include:
- Online bill pay
- Patient triaging
- Portal access
- Online patient form submission
- Video/photo libraries
- Direct appointment booking through electronic medical records
Developing a website that is focused on selling products requires much more than just an attractive online store design. First and foremost, security is essential. At a time when identity theft and data breaches are regular players in the 24-hour news cycle, ensuring a safe and secure shopping environment is critical for both your customers and your business. Customer-facing features like mobile shopping, guest checkout, mobile payment options (such as Apple Pay and Google Wallet) and an easy-to-use product search are all important things to take into consideration. Business workflow features like inventory control, shipping/warehouse integration and payment processing also add to the complexity of eCommerce. Our goal with any eCommerce development project is to strike the right balance of features that will help you offer the online shopping experience that your brand and your customers deserve.
Customer relationship management (CRM)
Looking to grow leads, improve efficiency, help decision-making and increase data security all while being more productive? Then a customer relationship management (CRM) system might be one big step in the right direction. CRMs are an invaluable tool, but only when implemented correctly and customized to best suit the needs of the business and its users. At Points Group, we’re not just CRM enthusiasts for ourselves, we’re also experts at developing your CRM into the powerful business tool you need and expect it to be.
Marketing automation is a powerful engine that can produce qualified leads and relevant customer data to help grow your business. When your marketing automation is integrated into your CRM, it goes a step farther. From choosing and implementing the correct marketing automation tool to making the connection into your existing (or new) CRM, Points can help you every step of the way.