Florham Park NJ (June 21, 2016) – Points Group and Victory PR are thrilled to announce that they have recently joined forces, ushering in a new era of healthcare marketing. This strategic partnership combines the award winning healthcare consulting and marketing services that Points Group is well known for with the targeted, boutique-style public relations that has earned Victory its stellar reputation.
Even without the upheaval to the healthcare industry over the past few years, it is challenging for medical practices to fulfill the demands of running a practice and building a brand, all while providing excellent patient care. Taking those challenges into account and the overall impact of the Affordable Care Act it is clear that healthcare companies have the need for better and more streamlined operations, marketing and PR services.
“We’ve created something that hasn’t existed before,” says Thomas Hofstetter, Managing Partner of Points Group. “We are focused on growing our clients’ practices by using a proven method and a wide range of tools and services to position and promote that growth. As a company we’ve made a concerted effort to provide a complete set of services that are focused on growing a medical practice. Our partnership with Victory is a critical piece that we have been missing and are excited to provide advanced Public Relations services to our clients.”
Similarly, Victory Public Relations has its roots in healthcare PR. While PR is an important tool for medical professionals, it is best applied in concert with a full marketing program. The partnership between Victory and Points makes that much more realistic for medical clients who increasingly don’t have the time or expertise to manage all of the components of a marketing campaign themselves.
“Victory PR has been very successful helping our clients in building their brands, increasing their visibility and supporting them in achieving their growth objectives,” explains Andrea Samacicia Mullan, founder of Victory Public Relations. “When we were met with the opportunity to join forces with Points, we were excited about the great fit between our organizations, because it allows us to offer a complete set of services that are focused on growing medical practices that is unmatched in the healthcare market.”
Points Group and Victory Public Relations are both based in the NYC metro area, serving businesses across the United States. In July they are opening an office in Boca Raton, Florida, allowing them to expand their presence in the South East.
Together they have reimagined how medical practices and healthcare companies manage the marketing of their businesses. Thomas Hofstetter underscores the excitement of this partnership, “Individually we are proud of what we’ve done but we are so much stronger together than alone.”