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Every Company wants to be “Liked”: Part 2

Tips on How to Maximize Your Newly Created Facebook Fan Page

Now that you’ve created your Facebook fan page, it’s time to maximize your page to gain “fans” and interaction.

Customized Facebook Landing Page

One thing I absolutely recommend is to create a customized landing page.  This can have generic messaging about your company, or have a specific Call To Action (CTA).   Your landing page is the first thing shown on your page, which enables your potential fans to have a clear, controlled initial message or overview of your company before entering to view all your page’s content.

Here are a couple examples of Facebook landing pages we developed for our clients within our creative services:

Active Posting

Consistently posting relevant and interesting content for your consumers is key.  I recommend initially posting at least once daily and gauging from there. Nothing is worse than visiting an idle fan page that hasn’t been updated in weeks.  Use your fan page to increase your credibility and “listen” to what your consumers have to say about your company and/or products.

Note: To leverage your online marketing strategy, integrate your other social media platforms such as your blog posts, eNewsletters, YouTube and Flickr feed to automatically post onto your Facebook wall.

Exclusivity

Your Facebook fan page should offer something to fans they can’t get through other avenues.  This will draw new fans, and entice existing fans to return to your page.

Some examples include:

  • Exclusive Coupons or promotions
  • “Liking” the page automatically enters you into a monthly drawing/giveaway
  •  Every 100th fan receives a prize

Example: Dunkin Donuts does an awesome Photo Contest, which has their fans submit photos showing support of their product. One photo is chosen weekly and featured as their page’s profile picture:

Engage

This ties into all outlined tips mentioned above, the main objective of a Facebook fan page is to engage with your customers and create a two-way communication.  This rarely happens organically, so start to engage by:

  • Posting other applicable questions to encourage your fans to share their thoughts
  • Posting on relevant current events which tie to your product, asking your fans’ opinion
  • Repost appropriate information from other users’
  • Offer an online poll

Example: Essie Nail Polish’s page is an awesome example of a successful Facebook fan page.  They execute every tip mentioned in this blog and have a very nice fan base and overall engagement with their consumers.

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