In 2014, the Journal of the American Medical Association (JAMA) published a study showing 59 percent of American adults said online ratings were important to their decisions about provider choice. Furthermore, one-third of those patients said their choice was affected by positive reviews, and another 37 percent said they avoided doctors due to negative reviews.
Improve review volume and scoring by encouraging advocates of your practice and providers to share their thoughts with others. Automated surveys, online review tracking, social media monitoring, profile listing management and physician star ratings are elements of online reputation management. PatientTrak offers:
- Tracking and monitoring of online reviews across all of the major review sites: Vitals, Healthgrades, RateMDs, Google, YP and Yelp
- Accurate and complete listings of your locations and physicians’ information
- Physician transparency by leveraging your existing surveys, including CG-CAHPS and HCAHPS, into patient reviews and testimonials published directly on your physician directory pages
Our online reputation management system has the most comprehensive features in the industry.
Automated review requests
Positive patient reviews are increasingly important for healthcare providers. As recent studies suggest, almost 1 out of every 2 patients seeking medical treatment will arrive at a competing physician as a result of a poor online reputation. Driving positive patient reviews is easy with PatientTrak’s proactive Automated Review Request service. This service not only provides you with quick, valuable feedback, it also helps you drive positive online reviews. The system will identify your practice advocates and direct them to the physician or location page you specify. PatientTrak customers have experienced up to a 10 times increase in positive online reviews using this service.
Search engine optimization
PatientTrak’s online reputation management solutions drive significant search engine optimization (SEO) for your website. Our Patient Satisfaction Survey, Automated Review Request and Physician Transparency services drive a steady stream of ratings and reviews directly to your website–and to the top of Google and other search engine results. Our customers see their sites appear in the Google Knowledge Panel.
Patient satisfaction surveys
PatientTrak’s HIPAA-compliant survey service allows for automated same-day patient and location surveying that is fully customized across all facets for both providers and locations. Using our tools, you can create custom patient satisfaction surveys or use your CG-CAHPS and HCAHPS survey formats to obtain valuable patient experience feedback for your organization. Develop unique surveys by doctor, specialty, group, location or other factors and have them sent via email or text message. In addition, PatientTrak includes:
- Surveys dashboard: PatientTrak’s easy-to-use dashboard presents your patient feedback using intuitive charts and graphs
- Alerts: Email notification alerts can be sent when low ratings or reviews have been posted
- Reviews/survey comparison: PatientTrak also provides a real-time information comparing your online reviews with your internal patient satisfaction survey results, giving you a more complete picture of your patient feedback
Enable your patient feedback to grow your online presence. Physician star ratings leverage your existing surveys, including CG-CAHPS and HCAHPS, into patient reviews and testimonials published directly onto your physician directory pages. Improve SEO, drive more traffic to your webpages and demonstrate your organization’s commitment to physician transparency by publishing all of your patient feedback online. Your star ratings appear in Google search results, allowing patients to make more informed decisions when choosing a healthcare provider or facility.
Keeping your physician and location profiles updated online is critical to customer acquisition and satisfaction. PatientTrak helps you take control of the ever-sprawling number of directories through the direct upload of the correct information for your providers and locations at key medical and non-medical sites. Like you, PatientTrak is focused in the healthcare space and manages the largest number of healthcare profile sites in the industry, including Healthgrades, Vitals, RateMDs, UCompareHealth and WebMD.
Review site monitoring
Understand who is saying what and where. Doctor reputation management is a key element of modern healthcare marketing. Our monitoring service covers high-volume patient review sites including Vitals, Healthgrades, RateMDs, Google, YP and Yelp. PatientTrak automates the collection and display of all of your physicians and location reviews, including stars and comments from all of these sites, on a daily basis. Managing your online reviews and understanding your online presence is easy with PatientTrak. Prioritize and respond to negative commentary while promoting positive feedback and turning satisfied patients into brand champions.
Review site benchmarking
In addition to review site management, PatientTrak also includes reporting for your designated local competitors. With our Review Site Benchmarking service, you can track and compare your practice or clinic’s reviews and ratings with those of your competitors. We help you improve your patient satisfaction in light of your local healthcare market.
Social media content
PatientTrak’s social media tracking service allows you to understand and interact with patients through the monitoring of Facebook and Twitter comments. Stay on top of patient feedback with an unlimited personalized content pool and single-click redistribution of advocate reviews.