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Podcast vs YouTube: Which is Better for Your Small Business?

Managing your own business means wearing many hats. If you are unsure whether to put on a podcast or YouTube hat, you’ve come to the right place. Below, we lay out the facts you need to know before you decide between podcasting or YouTube.

Benefits of Podcasts

Here are the podcast facts:

  • In 2019, there were about 88 million active podcast listeners in the United States alone. 
  • An estimated 215 million Americans are familiar with Podcasts.
  • 51 percent of Americans have listened to at least one podcast episode.

Podcasts are available anywhere users can stream content, such as Spotify, Apple Podcasts, iHeart Radio, and more. Users can listen to podcasts on their phones, computers, smart TVs, smart speakers and more. 

Podcasts are designed for on-the-go listening. Because of the large distribution system, podcasts can be listened to wherever the user is located—home, the gym, work, driving or traveling. Because there is no visual aspect, users can multitask while they listen. Personally, I’ve even started listening to podcasts on runs to make the time go faster. As long as you can tell your story or get your point across without visuals, podcasts are a great option for your business to reach potential customers while they are on the go.

Benefits of YouTube

YouTube is the second largest search engine, according to Forbes:

  • YouTube has 2 billion logged-in monthly users 
  • 81 percent of 15-25 year olds in the United States use YouTube 
  • Each visitor spends an average of 11 minutes and 24 seconds per day watching YouTube videos

Did you know posting videos on YouTube helps people find your business on Google? Next time you search for something on Google, look for the video section that shows up in the middle of the search results. These videos link directly to YouTube, driving the traffic to that separate platform. Posting on YouTube will increase your company’s search traffic, ranking and visibility. Also, posting on YouTube will add backlinks (links that take the user back to your business website) from your YouTube channel. 

If you are able to create video content around things users search for on Google, your video will show up in the Google searches. Two easy examples are Frequently Asked Questions (FAQs) material and “how-to” videos. 

By recording videos, you will have the ability to provide a visual aspect to your discussion. Whether you film yourself, use graphics or illustrations, add captions, or other elements, you are able to share a more engaging media form to actually show users what you are discussing. Videos are especially beneficial if your company has a product or service you want to show. Before and after photos to show potential clients are another fantastic feature that plays well directly to your audience on YouTube. 

Although both podcasts and YouTube videos provide great platforms to reach potential customers, the best platform for your business depends on the type of content you are creating and the users you are trying to reach. 

Use podcasts if you: 

  • Are creating content for entertainment purposes 
  • Are sharing informative content 
  • Do not have products users need to see

Use YouTube videos if you:

  • Are selling a physical product or service
  • Creating how-to tutorials users need to visualize
  • Want to increase your web search traffic 

Are you looking to grow your online presence? Points Group specializes in all things digital marketing. Need help creating the video? Our team has that covered, too. We also have studio and podcast space available for rent in our Bernardsville, NJ office. Contact us to learn more.

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