The Points Group Summer Trendsetter Report: Hawaiian Shirts, Coffee Galore and Fresh Interns
As the mercury rises, Points folds away their plaid flannels to make room for a more seasonally-appropriate print.
In winter 2014/2015, Points found themselves ahead of the fashion curve when Flannel Friday was instituted by a small but influential group. By the fall of 2015, the previously-difficult-to-locate plaids were suddenly ubiquitous at a majority of clothing retailers. Following a strong showing for Flannel Friday, Points was ready to set the next trend: Hawaiian print shirts. Now through Labor Day, the marketshare on tropical prints is poised to experience a flannel-esque boom. Andrew “Peanut Butter” McCarty got the proverbial party started by appearing in vintage Tommy Bahama at the Seis de Mayo extravaganza. (You read that correctly – we were busy on Cinco de Mayo.) McCarty, who likes to pair a mid-wash denim with his prints, says, “If you’re not wearing a Hawaiian on Friday, you might as well repeat Thursday.” Experts expect flannel to come back into favor this fall, but don’t rule out the possibility of argyle making an appearance.
Freshly-ground now fueling the daily grind.
Feeling tired of the weak coffee, Points gave the pod-based, single-serve brewer the heave-ho and ushered in a new era of freshly ground options. Now armed with choice, connoisseurs and caffeine, junkies alike can sip on espresso, cold-brewed iced coffee and a traditional cup of Joe. Local holsteins are working over time to keep up with the increased dairy demand. Meanwhile, the almond milk consumption is experiencing an all-time high at the office. Following the ribbon-cutting ceremony, Managing Partner Thomas Hofstetter was on hand to provide espresso-making tutorials to the budding office baristas. Hofstetter says with a laugh, “We started to incorporate an assessment of advanced barista capabilities into our applicant interviews. Coming with the ability to create the perfect caffè latte, drastically increases the chance of applicants to get a job at Points.” An independent study on caffeine-fueled productivity has yet to commence, but informal polling indicates that the freshly-ground options are viewed as highly favorable by the team.
Make way for interns: Points expands the family.
The lunch crew grew by five last week as Points welcomed a new crop of summer interns into the fold. After making their way down the chartreuse carpet and responding to questions from the paparazzi – “Where do you go to school?”, “What’s your major?”, “Do you watch Game of Thrones?” – the marketers-in-training settled in as they learned what exactly they had gotten themselves into. Web design mentor Ashley Musumeci was impressed with how quickly the crew adjusted. “Our interns aren’t your typical summer interns; they’re one of us. After just over a week of being here, they have been exposed to all things Points (crazy included) and for some reason they keep coming back for more.” Don’t be fooled by the get-to-know-you scavenger hunt (Yes, someone at Points really was a competitive body builder!), the interns have brought their A-Games and are poised to set the bar for several summers to come. Earning real-world experience, they’ll navigate the rules of the road while being entrusted with a major event planning project (this ain’t no cancelled reality show). Can’t get enough? You can hear more about their escapades by checking out “The Intern Desk” blog each week on the Points website.