Points Group

Points Group

The new art of storytelling

Digital Marketing

We develop and deliver digital healthcare marketing campaigns based on the newest technologies and trends. With our unique understanding of healthcare marketing, we can help your practice create a successful campaign. Our team takes an approach that integrates online and offline activities to ensure a well-rounded digital healthcare marketing program that will get you more patients.

Paid Digital Healthcare Advertising

Increase your return on investment (ROI) with highly targeted digital healthcare advertisements. We can help you get your ads in front of the right patients, rise above the competition and achieve your conversion goals with a variety of search engine marketing (SEM) ads. Including:

  • Paid search ads (pay-per-click or PPC) on Google, Bing and Yahoo
  • Display ads
  • Programmatic ads i.e. using software to buy advertising, to cut down on ad spend and increase efficiency
  • Remarketing for certain industries to capture warm prospects
  • Video ads on Connected TV, YouTube and social media
  • Social media ads on various platforms
  • Mobile ads
  • Geofencing and Geotargeting to advertise in specific locales

Our digital marketing strategists know that healthcare marketing is different than marketing for other products and will ensure that your ads are driven to quality landing pages designed to convert and capture data, and regularly monitor campaigns to make performance-based adjustments.

Search Engine Optimization

Our digital and content healthcare marketers work together to optimize your website and create relevant content in order to grow your practice. Google makes 300 to 400 changes to its ranking algorithm every year. Our SEO experts stay on top of the algorithm changes so you don’t have to.

Integrated PR & SEO

Digital healthcare articles almost always include one or more links back to your website, which can boost awareness for your practice and help it grow.

Healthcare Content Marketing

Visual content such as videos and infographics is a valuable way to enhance your content and connect with your patients. This connection will attract more patients to your practice.

Some of our SEO content marketing includes:

  • Ad copy
  • Blogs
  • E-books
  • Graphs and charts
  • Infographics
  • Interactive media
  • Newsletters
  • Podcasts
  • Slideshows
  • Social media
  • Video
  • Webinars

Related Blogs

You can rank on the first page of Google without a website
Getting on the First Page of Google (Without a Practice Website)
Our newly published article on Money Inc. – “Ensure your website is optimized for voice search”
Are You Ready for Cognitive Marketing?

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