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Why Choose Us
The healthcare industry is faced with constantly changing needs that require a different kind of marketing program than other industries, companies and services. With 20 years of digital marketing experience, Points Group will design highly optimized campaigns to react in real-time to those needs.
Points Group is a nationally recognized, full-range marketing agency, medical publishing services provider and full-service production studio. We know that today’s marketing initiatives go well beyond websites and often include critical integration points into the infrastructure and processes of your business.
We make marketing easy by partnering with you to manage all your marketing needs. Your dedicated account manager will deliver everything you need, fully integrated and consistent. You deserve a partner that dedicates itself to staying on the cutting edge of digital marketing and provides you with an in-depth approach to measuring and reporting on your success.
Digital Marketing Services
Google changes its algorithm 500-1,000+ times a year; it’s our job to keep up with it so you don’t have to. As a fundamental part of digital marketing, Points Group has expertise in strategies that incorporate SEO so that you can be seen.
Search Engine Optimization (SEO)
Search Engine Optimization is the process of getting your website to rank in search engine results pages. Here’s how it works:
- Organic Search Engine Optimization
- Local Search Engine Optimization
- Content Marketing
Search Engine Marketing (SEM)
Search Engine Marketing is the process of using paid advertising to enhance your position in search results. Here’s how it works:
- Pay-per-Click (PPC)
- Display Advertising
- Video Ads
- Landing Page Optimization
We develop and deliver digital healthcare marketing campaigns based on the newest technologies and trends. With our unique understanding of healthcare marketing, we can help your business create a successful campaign. Through custom reporting, we keep your performance on track. Ask us about our social media services such as content development, community management, influencer marketing and more.
Andrea Samacicia Mullan
We have been working with Points Group now for over a year on multiple shared clients and have not only been extremely impressed with their work product, but we’ve continued to learn from them. They are a tremendous resource for our clients – from patiently hearing their concerns, to skillfully executing on complicated projects seemingly with ease, the entire Points team truly has clients’ best interest at heart and the talent to deliver it.
I have worked with Allyson Miloscia and Points Group for many years and can’t say enough good things about them. They are very easy to work with and are highly creative and efficient. They have handled everything we have thrown at them. Creating my website with them was painless for me and I got exactly what I hoped for. I have increased my client base by a third since they created my website.
Thorough and comprehensive marketing plan with an amazing and personable staff. Overall great experience
Great company! Highly recommend. Very organized, responsive, knowledgeable and professional- they have been a life saver for me and a game changer for our business.