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Using consumer behavior patterns, we identify target patients and help you develop your marketing campaign. We can then create customized healthcare content that is pushed out in an automated or semi-automated fashion.


You can ask your patients for reviews or send out e-newsletters, all without lifting a finger.

Market Entry Strategy

We’ve successfully integrated marketing automation into the following areas:

  • Email marketing
  • Campaign management
  • Landing page content management
  • Marketing method analysis
  • Social media management

Automation allows you to do what you do best: care for your patients with your undivided attention.

Enable Your Management
Team to Work Smarter

Marketing automation gives you business intelligence that can help you engage potential patients at the right time with the right information.


Marketing automation can be integrated into your customer relationship management (CRM) system, providing benefits such as:

  • Lead nurturing
  • Lead scoring
  • Dynamic lists
  • Email and text alerts

Benefit From Advanced Analytics

We provide you with advanced data that allows you to calculate return on investment (ROI). We work with you to determine which key performance indicators (KPIs) are best for your practice, and make real-time updates to improve the effectiveness of your campaign.

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CASE STUDIES

Summit Medical Group Orthopedics

Keep your CRM and digital marketing strategies current

Using eCommerce to boost sales

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Testimonials

Andrea Samacicia Mullan

We have been working with Points Group now for over a year on multiple shared clients and have not only been extremely impressed with their work product, but we’ve continued to learn from them. They are a tremendous resource for our clients – from patiently hearing their concerns, to skillfully executing on complicated projects seemingly with ease, the entire Points team truly has clients’ best interest at heart and the talent to deliver it.

Pam Mondelli

I have worked with Allyson Miloscia and Points Group for many years and can’t say enough good things about them. They are very easy to work with and are highly creative and efficient. They have handled everything we have thrown at them. Creating my website with them was painless for me and I got exactly what I hoped for. I have increased my client base by a third since they created my website.

Jason Garcia

Thorough and comprehensive marketing plan with an amazing and personable staff. Overall great experience

Joelle Mariconi

Great company! Highly recommend. Very organized, responsive, knowledgeable and professional- they have been a life saver for me and a game changer for our business.