March 15, 2020
5 Do’s (And 6 Don’ts) of Healthcare Email Marketing
“Email marketing is dead.” We’ve heard that a lot. But is it really? Points Group is here to tell you…
Using consumer behavior patterns, we identify target patients and help you develop your marketing campaign. We can then create customized healthcare content that is pushed out in an automated or semi-automated fashion.
You can ask your patients for reviews or send out e-newsletters, all without lifting a finger.
Market Entry Strategy
We’ve successfully integrated marketing automation into the following areas:
- Email marketing
- Campaign management
- Landing page content management
- Marketing method analysis
- Social media management
Automation allows you to do what you do best: care for your patients with your undivided attention.
Enable Your Management
Team to Work Smarter
Marketing automation gives you business intelligence that can help you engage potential patients at the right time with the right information.
Marketing automation can be integrated into your customer relationship management (CRM) system, providing benefits such as:
- Lead nurturing
- Lead scoring
- Dynamic lists
- Email and text alerts
Benefit From Advanced Analytics
We provide you with advanced data that allows you to calculate return on investment (ROI). We work with you to determine which key performance indicators (KPIs) are best for your practice, and make real-time updates to improve the effectiveness of your campaign.
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CASE STUDIES
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Testimonials
Andrea Samacicia Mullan
We have been working with Points Group now for over a year on multiple shared clients and have not only been extremely impressed with their work product, but we’ve continued to learn from them. They are a tremendous resource for our clients – from patiently hearing their concerns, to skillfully executing on complicated projects seemingly with ease, the entire Points team truly has clients’ best interest at heart and the talent to deliver it.
